Should the media abandon a part of the control over their content to reach more readers on the networks social? Or they may find themselves in a deadly addiction? After months of negotiations and rumors, a dozen major publishers decided to take the plunge by forging an agreement with Facebook: from Wednesday, May 13, the New York Times , BuzzFeed, National Geographic , The Atlantic and NBC News will publish articles directly on the platform of social network.
In addition to these US publishers, four European ( The Guardian BBC News Bild and Spiegel Online) will participate in this “experiment” called “Instant items.”
The agreement involves “lose some control over our distribution facilities,” at the same time, “we strive to make our stories accessible to as many people as possible,” James summary Bennet, editor of The Atlantic , one of Facebook’s partners, quoted by the New York Times.
Generate more traffic
Today saw media partners, the deal looks like a big blue sky but some stand out a few clouds in the distance. So far, publishers are using Facebook to post links to their articles, with titles, photos and summarized the most attractive possible.
When readers click, they are diverted to the site or platform media. This is mainly on their supports publishers generate revenue …
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