Washington (AFP) – Facebook is even more committed to the media sector through an agreement with several news publishers to directly submit articles to its members, with advertising revenues in the background
The agreement, expected for some time and Wednesday, allows users of the social network download faster articles that interest them.
This has triggered a lively debate between those who believe that the agreement with Facebook will help traditional newspaper publishers and others who believe the contrary, they will lose control over their products.
Called “Instant Articles”, the agreement allows users to download from the Facebook site media content up to ten times faster than standard downloads made through mobile internet, and interactive features, Facebook said in a blog.
The nine publishing partners are the New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild, said Facebook.
The current average download time is eight seconds indicates the largest social network in the world with about 1.4 billion users.
The publishers can sell advertising space with their contents and keep the income or directly involved in advertising the site. They will also know the traffic data through ComScore and other measurement tools provided by Facebook.
At first, the Instant feature articles is only available for Facebook app on the iPhone, but it should soon be extended to other media
-. “The serfs of Facebook” –
According to a recent study by the Pew Research Center, near 30% of Americans are already using Facebook inform. The traditional newspaper publishers in turn have difficulty in adapting to the digital revolution and to generate significant advertising revenue.
“Overall, I do not think he s ‘it’s a good idea, “considers, however, Dan Kennedy, professor of journalism at Northeastern University in Boston.
” When news organizations give much of their content to another company which its own priorities, there are risks, “he considers.
He said Facebook is not transparent about its algorithm applied to information content and can unilaterally make changes to promoting, or otherwise remove, articles.
The New York Times critic David Carr, who died in February, indicated that media groups would only be “serfs in the kingdom of Facebook” if Today the solution found with “Instant Articles” was born.
The algorithms used by Facebook to manage its media content are often denounced and accused of creating a “bubble” where users do not read it that interests them and narrow their field of knowledge, as well as exchanging only their “friends”.
But Facebook has released a study last week saying instead that its users were exposed to a lot of content different, even if these findings were met with skepticism
-. The future of information –
Danny Sullivan, founder and publisher of the blog Search Engine Land, said that this agreement will pave the way for Google to do the same. “I’m afraid of the consequences when an independent internet will be framed by the two giants Facebook and Google,” he wrote on his blog.
Jeff Jarvis, a journalism professor at the City University of New York believes instead that this is an important moment in the information economy.
“This is good news for the news,” he says. “If information technology and manage to find common ground, we can start to reinvent journalism with new distribution models,” he said.
“We can no longer in the media industry do everything all alone, “he judge on his blog. “We are no longer monopolies that control the content and distribution from beginning to end. We must live in an ecosystem where we need to work with others. We must do it and find opportunities,” said Jeff Jarvis.
No comments:
Post a Comment