The US computer giant Apple announced Thursday that its music streaming service (stream without downloading) has attracted 11 million users, more than a month after its launch, in a context of pressure on the share price.
“We are very pleased with these figures”, said the vice president Eddy Cue Apple, which revealed the figures in an interview US daily USA Today, published Thursday.
Launched on June 30, Apple Music is available in more than 100 countries and includes Beats 1, a live radio 24 hours on 24 and a stream music service without download directly accessible on the internet.
However, users have free trial period of three months, before subscribing to the service accessible by subscription for $ 9.99 per month price.
These 11 million users, two million have opted for the family supply, which will be charged $ 14.99 per month and allows six people from the same family receive the service, said the vice president of Apple .
The announcement comes at a time when the group of Cupertino undergoes distrust by investors since the publication of its results, due to iPhone sales lower than expected, despite a jump 38% of its net profit.
The action of the Apple brand has indeed fallen by 12.8% since July 20.
Already a must for purchase download music online through its online store iTunes, the Apple brand hopes to attract with this new service consumers who are turning more and more to streaming, the world leader is the Swedish Spotify, with 75 million users, including 20 million for the paid version.
First available for owners of Apple devices, Apple Music this fall will also have a version compatible with Android, the mobile operating system of the great rival Google.
Apple had already tried to free streaming radio with iTunes in 2013, which has never really caught on.
In addition to Spotify leader, the giant of the IT will have to share this market segment with Deezer, Rhapsody or Tidal, the American rapper Jay-Z, less powerful actors Apple, but specialized in this field.
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