The real test in September
But for now, the supply of the smartphone giant is no cost to users. Apple Music is free for the first three months. The real test for the popularity of the service will have to wait until September
In addition, Apple has an advantage over its competitors. Its streaming music service is automatically available to all owners of iPhone (which have the operating system iOS 8.4). So there for hundreds of millions of people a strong incentive.
They are however not so numerous as that, proportionally, to have taken the plunge. Of all 500 million of iPhone in circulation, 58% are equipped with iOS 8.4, or 290 million units, according to Apple. Given these figures, claim 11 million users appears less impressive
First post:. 06/08/2015
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