New iPhone 6
Apple on Wednesday introduced two new mobile phone models, the iPhone and the iPhone 6S 6S Plus, with ambition to develop a range of “The most popular mobile phones in the world” .
“How pursue such a success? I am delighted to present our two newest iPhones “ and also ” the most advanced phones in the world “, said the boss of Apple, Tim Cook, during a presentation in San Francisco, prior to the demonstration of a new touch screen, capable of reacting differently according to the intensity of the pressure exerted by the user.
Called 3D Touch by Apple, this system, which will be integrated in the next iOS 9, launched Sept. 16, allows the user to click on different messages or applications without losing sight “context” .
More powerful
“They look familiar, but we changed everything with these phones,” , assured Tim Cook. The phones have screens of 4.7 inches diagonal, respectively (about 12 cm) and 5.5 inches. Equipped with more powerful processors than previous generations, they demand better image definition and a new type of aluminum for the hull, available in four colors (silver, gold, “Grey sidereal” rose gold).
12 megapixels
The camera can take photos including 12 megapixels and video at 4K resolution, claiming an image definition well above the 1080p standard : 4k is indeed four times sharper. Among the most innovative features, Apple has demonstrated a system of moving images (Live Photos), integrating sound, which will be the default setting for taking pictures. “It takes pictures as usual” , said Phil Schiller, vice president of Apple, “it is still pictures, no videos, but we extend image capture at times just before and just after “.
Apple said that these new phones would be sold from September 25 in a dozen countries including the United States, Canada, France, the UK, Germany and China, with a pre-control system opened September 12. It will cost from 199 dollars to 16 gigabytes iPhone 6S, and $ 299 for the iPhone 6S Plus, with a telephone subscription.
I Pad Pro
Apple Wednesday also introduced a new tablet, called iPad Pro, shown as the most powerful of the range and a larger format than other models.
“The iPad is the clearest expression of our vision for the future of computers” said Tim Cook . “We wondered how to wear the iPad further” , has he added, before showing the iPad Pro, “the most powerful iPad we ever created “. The iPad Pro, which has a 12.9 inch screen diagonal of 9.7 against the conventional model, also has a keyboard housed in a blanket, “never seen” , the least at Apple.
Phil Schiller, vice president of the group in charge of marketing, said the iPad Pro had performance comparable to those of a desktop computer, “Faster 80% of laptops sold in the last twelve months “. “It can do what a smartphone can not do because he does not need to fit in a pocket” and “it is quite thin and light for working any day and be carried around “ with 10 hours of battery life, four speakers and a weight (about 712 grams) and a thickness (6.9 mm) minimum.
Finally, Apple has also designed a pen equipped with sensors to detect its tilt and draw more or less fine lines. As for the touch screen, it has a technology that can react differently depending on the intensity of the pressure exerted by the user ( “touch force” ).
The iPad Pro must be put on sale in November for a price starting at $ 799 with 32 gigabytes of memory, and up to 1079 dollars go 128, while the stylus is sold 99 dollars and keyboard from 169 dollars. Three finishes are offered, silver, gold, and “Grey sidereal” . Apple also announced a new iPad mini from 399 dollars.
The Apple TV
Apple also announced an update of its TV streaming box, Apple TV, which adds a system of voice commands and provides access to an application store.
The Apple TV system that rivals Chromecast key Google, Amazon or the FireTV Roku, sees its advanced remote control with touch capabilities, especially the integration of Siri voice assistant.
It is thus possible to speak to Siri to look for programs with that actor, check sports scores or check the weather, but not limited to research on Netflix or application of the HBO television channel, for example. This system is based on a new operating system, tvOS. “Developers will love it because it’s very easy to create applications” adapted, assured an Apple vice president Eddy Cue, during a presentation in San Francisco.
Some apps and games on TV
M. Cue thus ensured that could reach “incredible games, games which until now were only available on console” , like Star Wars Disney Infinity, as well as commercial applications as Gilt, and applications dedicated to sports programs.
All of these applications are available in an online store, “as easy to use as the iPhone” assured Mr. Cue.
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