Google is partnering with Disney and Lucasfilm in anticipation of the release of the next episode of Star Wars and offers users several special events.
The output of the new episode of Star Wars approaching. Fans stomp, advertising operations and partnerships with brands multiply. Between Battlefront, simulating battles of the saga developed by Dice and remote controlled miniature version of the droid BB8 all public are targeted. Google announced Monday, November 23 he joined the movement. Several animations prepared in collaboration with Lucasfilm and Disney expect Internet users, said in a blog post Clay Bavor, vice president in charge of products.
Le first “easter egg” is in the search engine itself. If you type “A long time ago in a galaxy far, far away”, first sentence appearing on the screen at the beginning of each film, the results take a different form. These and appear on the screen in a yellow font on starry background, slipping progressively toward infinity, like the summaries before the beginning of each episode. Clay Bavor’s article suggests that it might soon be possible to use Google Translate for French spend the Standard Galactic language used in the Star Wars universe.
The company offers also to choose sides between the dark side of Darth Vader and his successors and the new heroes who take over from Leia and Han Solo. Just visit the mini-site launched for the occasion, google.com/starwars/. Those with a Google Account will have their profile picture appear in the center of the screen, with a side Rey, new heroine of the saga, and the other Kylo Ren, his masked antagonist. Once the chosen faction, Google services will take its colors. The theme of Gmail changes, bright or dark depending on the choice, Google Calendar offers events related to the film while the progress bar and volume control YouTube videos refer to famous lightsabers. An application for Google Chrome has also been developed and used to display images of the film when a new tab is opened. The operation, titled “Awaken the Force Within” has not yet revealed all its surprises and many other elements will be revealed as you go.
In addition to the Google services that adopt the colors Star Wars, an augmented reality application developed jointly by Google, Disney and Verizon, will be available on 2 December. Combined with Google cardboard and available on iOS and Android, it will among others a ride aboard the Millennium Falcon, the mythical ship of the character played by Harrison Ford. ILMxLab, laboratory ILM and Skywalker Sound studios originally visual and sound effects of the saga, participated in the development of the application.
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