The smartphone is the center of our digital lives. At the center of our lives, period, at least for the active, urban population. This is what emerges from a study conducted on behalf Credoc Arcep (telecom regulator) and the Ministry of Economy, published on Friday.
Mobile Internet is anchored in the population
58% of the French are now equipped with a smartphone, and the rate of equipment progresses extremely quickly (46% in 2014). Young people are equipped early, with 81% of 12-17 year olds own one. Corollary, mobile surfing has been democratized at great speed because owning a smartphone without using it to go on the internet is scarce: 84% of smartphone owners browse the Internet with their phones.
Young adults are certainly tip the phenomenon: 90% of 18-24 year olds surf mobile. But they are still 27% of 60-69 years to do so also. Today, the fracture is later beyond 70 years.
France behind in the use of social networks
More than one in two French (52%) report using social networks (Facebook, Twitter, Instagram, Linkedin …). It’s much, yet France is the European country where the participation in social networks is weakest. On average, the rate is 60% within the EU. “France is more in the forefront in terms of equipment, but on social networks there is a certain reluctance. This may be related to privacy issues. In fact, the French also have less confidence that average to digital players, “Patricia Croutte analysis, project manager at Credoc, who participated in the study.
The use of social networks has increased significantly in over 25 years between 2012 and 2015 but stagnated in less than 17 years, who have partly replaced by instant messaging like Whatsapp. However, it is relative because 79% of 12-17 year olds are still present on social networks.
Social networks, a new way to learn
And if they stay, it is particularly to be informed about current events , they said. This motivation has increased by 21 points since 2012 in this age group. This is really a general movement among 25-39 members of a social network, the rate of Internet users who reported seeking information on Facebook or Twitter increased 25 points in three years. “It is rare to observe changes of this magnitude,” said Patricia Croutte Credoc. In all, 71% of members of a social network users inform themselves through this. This trend is accompanied by the rise of new media such as Buzzfeed, which base their growth on social networks, and more recently Facebook has begun testing in France “Instant Articles” (a feature that provides access to content news sites partners without leaving the social network).
There is no information that the consultation which boosts the use of social networks. Net users are also more for entertainment (5 points), and share photos and videos (+5 points).
To communicate, tools are used increasingly varied
The original function of these networks, which was to maintain ties with relatives, gradually replaced by messengers like Whatsapp, Viber or Snapchat. 25% of French and 40% of smartphone owners (16 points from 2014) use to exchange text messages. The adoption rate is very high among 18-24 year olds (56%), 12-17 years (41%) and 25-39 years (40%).
These messengers are tending to supplant SMS as well as IP telephony applications (Hangouts, Skype) are substituted for the telephone: 28% of smartphone owners use (and 37% of 18 -24 years). As in, what is the share of mobile data packages which therefore takes over the SMS and voice offer.
Streaming supplanted the download is confirmed
The barometer Credoc also offers insights into the cultural consumption of Internet users. In particular there is a difference of 10 points between the use of streaming music (around 30%), which dominates the download (around 20%). This gap is equivalent to the movies and series.
The paper book, continues to do resistance. 72% of the population still do not want to declare the digital book. This percentage was 80% in 2011.
No comments:
Post a Comment