Apple Music: 10 million subscribers in six months. Apple remains silent – ZDNet France

After the first six months of activity, the Cupertino would have hired 10 million subscribers (paying, the service is not available in free version) Apple Music, its music streaming platform.

This figure however is not official, but revealed by the Financial Times. Apple should not normally communicate on the number of subscribers on the occasion of the publication of its next quarterly results. Meanwhile, she refused to comment.

To attract 10 million users, Spotify, the market leader, had taken six years to achieve according to the FT. Recall, however, that the maturity of the market was not one today and streaming is rapidly growing since 2015

In the United States, during the first half of 2015, the streaming generated $ 1.03 billion of revenue. This mode of consumption thus approaches of downloading recipes, very sharply. This is also the decline of the download, where Apple dominant, forcing the giant to change strategy and engage after all its competitors in the streaming.

last official figure from Tim Cook was in October 2015. The CEO then stated that Apple Music had over 6.5 million subscribers. These subscribers are paying each month a minimum of 9.99 euros, the standard formula. This total, however, includes also subscriptions Family, charged 14.99 euros per month.

If Apple made a very good start, building on its reputation, iTunes and size its fleet of iPhone customers, it still remains well behind the market leader, Spotify. The European company claims 20 million paying customers, plus 75 million users of its free service. Spotify has the advantage of maturity since it was launched in 2008.
 

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Key figures: the French market for online music