champion of e-commerce has sold 1.4 million products in a single day, 970 orders per minute. It aims for a new record this Monday with Cyber Monday.
Amazon has held his bet. The champion of e-commerce has conducted a one-day sales record on 25 November, on the occasion of Black Friday, with 1.4 million of products purchased on Amazon.fr. An increase of 40% compared to the previous year. What are 970 orders per minute that have succeeded one another on the Internet site. “The customers have shown us once again how much they appreciate Black Friday and the opportunity to achieve substantial savings for their Christmas purchases,” said Frédéric Duval, Country Manager at Amazon.fr.
Still unknown in France a few years ago, Black Friday – a phenomenon that has come from the anglo-saxon countries – is established in the landscape hex. It was popularised by american companies like Amazon or Apple. A month of Christmas, it allows consumers to start their shopping of the holiday season by taking advantage of significant discounts. The opportunity also to take the pulse of the consumer at the beginning of the season.
This year, Amazon had pledged to provide “twice as good plans” that in the past year to its French customers during its Black Friday Week, with new offers flash published every five minutes. On Black Friday, the game console PS4, the lamps connected to Philips Hue, the Jeans of Levi’s, the advent calendar Kinder, watches Withings wireless or casserole dishes cast iron Staub were among the gifts to the end of the year the most popular. The casserole dish oval 37 cm, was sold 129,08 € (-54 %). The Kindle Paperwhite was 89,99 euro, or 40 euro discount.
This week’s promotions was to culminate during the Cyber Monday, this Monday 28 November. With up to 48% discount on pressure cookers Seb Clipso, -60% on running shoes (Gola, New Balance, Mizuno or Puma) or -60% on electric toothbrushes Oral-B. new records in perspective amazon.fr.
No comments:
Post a Comment