there is no fire to the lake, but the trend is being taken seriously. The successive falls of iPhone sales for several quarters weigh the results of Apple in both the smartphone generates a significant share of its revenues. Of course, the iPhone 7 is expected to give a boost to the cow to milk, but apple has decided to help a little bit.
For the first time, we will thus find the iPhone refurbished (second hand) in its online shops. Apple already practiced this method of marketing with their other products (iPad, iPod, Mac) but had always refused to do it for the iPhone and one can understand it. But the developments in the market, pushing the giant to the pragmatism.
in practical terms, these iPhone refurbished are charged 15% less than the new models, they are sold unlocked with a one-year warranty, are equipped with a new battery, and an outer coating of nine. For the moment, are only offered the iPhone 6S and 6S Plus in several colours. But do not rejoice too quickly, the offer is for the moment restricted to the u.s. market.
Remember that Apple ended its fiscal year on a decline in its turnover of a little over 8% to 215 billion dollars. It is about 15 billion less than in 2015. And the cause of this change is not to look far : the iPhone. The business smartphone has generated $ 18.3 billion less in 2015 to 136.7 billion. If, between 2014 and 2015, iPhone sales had increased by 62 million units, they have this time declined to 19.2 million.
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