While Apple has announced record results for the fourth quarter, driven mainly by strong iPhone sales, the data do suggest that the iPad is in trouble, with sales tumbling under 10 million. Sales of the tablet Iceberg dropped to a level not seen in over four years. The last time Apple sold less than 10 million units (third quarter of 2011, with sales of 9.8 million) was up the brand in this segment.
Boredom suffers for this device format? Price? Jony Ive did not make a product rather “thin”? No one knows the reason for the decline. Just people spend their money may in iPhone and Mac or hybrid products instead of iPad.
The next quarter sales, which include sales of Christmas, will undoubtedly iPad a short shoot, but unless things change, the iPad takes the direction of iPod … and dinosaurs. If the fire of his love has been strong, it was short lived. And I do not see the iPad Pro help in anything, with such prices in any case.
History of iPad sales. (Source: ZDNet.com)
Instead, Macs also realize a good performance, Apple realized record sales of 5.7 million units, beating his previous record of 5.5 million passed in the fourth quarter 2014. The humble Mac, which could be the outsider of the computer industry, generated $ 6.8 billion of revenue last quarter. Not bad at all given that we are supposed to now be in a post-PC era when overall sales continue to retreat.
With solid revenues and billions of cash (over 200), Apple is far from being condemned even if the iPad had to be abandoned. While this might seem strange to drop this unit after a lifetime of only six and a half years. But I’ll tell you who is worrying, given that almost everyone is trying to sell tablets. If Apple is struggling to sell ten million units per quarter, it will bode well for the myriad of Android and Windows tablets that are in the fight to win fractions of market share.
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Key figures: the tablet market
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