Apple Music really works very well, said Tim Cook, Apple CEO, at the Technology Forum Wall Street Journal 19 October 2015 “A lot of People like the service “, he added. Enormously, it’s 15 million people.
But these 15 million, more than half of service subscribers, or 8.5 million people, still benefit from three months free trial. Only 6.5 million people then pay a subscription to the service, voluntarily or not. Some may indeed have failed to unsubscribe from the service after the trial period and see deduct the amount automatically.
Last August, a study by the consulting firm Music Watch indicated that nearly one in two users had abandoned en route service.
And knowing that in 2014 it accounted for 800 million iTunes accounts Apple Music is preinstalled on all iOS devices from the 8.4 (released last June) 15 million users of Apple Music is a small transformation. Recall that Spotify has 20 million paying subscribers and Deezer 6,000,000.
The Apple boss said that the fact that “real people” realize playlists of Apple Music gives him an advantage appreciated by users because it creates a superior listening experience to that obtained by computer algorithms.
Still, the service is far from being free of defects, and does not yet equal the ergonomics of its rivals. Apple has also admitted that his service was not perfect, and that he would refine it. It also expects an Android application for Music, which would expand its potential customer base.
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