Its popularity, YouTube has to free its access by providing a large number of videos. But Google has nevertheless felt that there was room for a paid declination YouTube.
Red YouTube is YouTube subscription version. Per month, and as of October 28 in the US, users will be able to opt for this new service. Note that it will be a free trial period for one month initially.
Videos saved locally for offline listening
Then, users must pay a monthly $ 9.99 subscription. And the price in euros? It is not announced yet, Red being marketed in the US only. But Google plans to subsequently extend the availability to all countries where YouTube is proposed.
In exchange for a paid subscription, so users benefit from an advertising-free service. But is that the only difference with the classic YouTube? No, because Google is not alone on the streaming market and the price in direct competition with players like Netflix and Hulu.
The Mountain View company has also planned YouTube-specific features Red. Paying members will be able to save videos on smartphone or tablet to view offline.
Google also states that certain content will be exclusive to Red YouTube. Finally the subscription is multi-terminal applications and integrate YouTube with YouTube Gaming and future application, available soon, YouTube Music.
This last app will be launched by the end of the year. She will be
Free for all. But the Red members will there also a version
Music YouTube without advertising and the ability to listen to
music in the background and offline.
Paid a business “difficult”
Finally, Google says that YouTube and Google Play Music Red of service existing streaming of the firm, are interchangeable. Clearly, subscribe to one of the two open automatically access to both paid services.
Should we fear that Google now favors the expense of paying to free? Naturally, the firm provides otherwise. “On YouTube you know and love continues to thrive and continue to do so,” said vice-president Robert Kyncl.
“We have worked to bring a completely new experience to fans … a new way to use YouTube without advertising. ” But the “pay is a really difficult activity” recognizes the leader.
“All subscription service goes through changes and we learn,” he added to highlight likely changes and adjustments that could be made to Red YouTube according to use and adoption rates.
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