Slowly but surely, different from the advertising industry Internet beginning to admit one after the other their mistakes. Better, they say they are ready to assume their responsibility and take appropriate measures for a brighter face of their sector. You can say, online advertising has embarked on a redemption transaction for a fresh start.
Given the long descent into hell, these stakeholders have no other choice to find appropriate solutions to the delight of the entire industry. The situation is bad and arranging particular person, it is now more than necessary to work on improving it. And the tone of this movement of awareness seems to have been given by the Internet Advertising Bureau.
In France as elsewhere, this movement of collective awareness of actors seems irreversible. In its statement released Thursday, October 15, the IAB sent a particularly bitter fact of the situation. Vice president of technology and advertising operations of this institution Scott Cunningham did not fail to admit that all actors are planted. These remarks are proof that all the online advertising industry recognizes the many mistakes and the need to propose appropriate solutions to make things better. In Hexagon, the IAB is also the front line. For the president of the IAB France and Managing Director in the content strategy Orange David Lacombled, the market must be considered in depth in a situation he described as unprecedented.
In this new impetus, it is for the various actors in the online advertising follow the trend of the moment. Today, there is increasing talk of a more ethical advertising accountable. And every player in the industry it is large or small should take the necessary steps to get there.
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