Since the launch of the generation 6 of the iPhone, Apple CEO welcomes the growing number of converts who rally to its smartphones. With iOS 6, the size of the terminals has progressed. And it responds very clearly to a market expectation.
For some consumers already equipped with an Android smartphone, this change now justify moving on iOS. For its fourth fiscal quarter, Apple estimated 30% share of iPhone buyers from the Android ecosystem.
The record 74.5 million iPhones will be beaten
Tim Cook also provides already a new record in the next quarter. The manager believes that the balance of 74.5 million units last year may be exceeded through the conquest among users of Android.
“We believe that the iPhone grow in Q1 and we rely on what we observe in terms of migration Android “Apple boss said at the presentation of financial results.
” This figure is the largest we have registered since we started measuring ago about three years [...] We are very, very proud of this figure “assures Tim Cook.
In China, 56% migrate from Android
However, Apple does not shirk Android manufacturers to customers consistently from one market to other. Thus true in China, the world’s largest market for smartphones, and the United States.
“In China, larger screen was certainly considerable engine and over the September quarter, we saw 56% of iPhone buyers from Android “says Carolina Milanesi of Kantar Worldpanel Comtech.
According to the analyst, the share of users migrating from Android would be 29% in Europe, but only 11% in the United States. But to support the growth of iPhone sales, Apple does not put only on Android.
The park renewal is another major development factor. 31% of iPhone customers are equipped with at least an iPhone 6 or 6 Plus. Clearly, these are 69% of the brand’s customers can still purchase a new terminal.
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