the idea “pretty crazy”. This is how Mark Zuckerberg described there is still a week to the accusations that Facebook would have influenced the election of Donald Trump in relaying false articles. The boss of the company has certainly changed his opinion since he announced, on Friday, November 18, a series of measures to combat the misinformation on the social network, reports a blog of the World .
“We take the misinformation seriously. We need to be cautious”, justified Mark Zuckerberg because “we don’t want to be the arbiters of the truth.” The most important of the measures provided by Facebook, whose entry into force has not been specified, is to display an alert message with the items that had been reported as false. To distinguish the false information, the social network hopes to build on its users, with tools that are simpler to use, but also on external sources specialized in the “fact checking”.
links to media that are recognized may also appear as the articles are shared. In the line of sight of Mark Zuckerberg is also “the economics of false information”. Last Monday, Facebook has followed the example of Google and announced that the fake news sites will no longer have access to its advertising platform, Facebook Audience Network. “We do not factor or do not show ads in apps, or sites whose content is illegal, deceptive, or misleading, including false information,” stressed a press release from the social network.
The “hoax” more popular than the real articles
The victory of Donald Trump in the us presidential election on November 8, has triggered a heated debate across the Atlantic on the quantity and the influence of the false information relayed on social networks. Internet users were thus able to read that Hillary Clinton called “the civil war if Trump was elected”, or that the Pope Francis “says Donald Trump”. Mark Zuckerberg, in the flood of criticism, had initially defended the seriousness of the social network, which has over a billion users in the world. “99% of what people see on Facebook is authentic. The false articles represent only a minority”, he said.
A figure difficult to verify. Especially after the analysis of the web site BuzzFeed News, which has calculated that the 20 false stories from sites that specialize in “hoax” (a hoax) and blogs extremely supporters have generated over the last three months of the presidential campaign a little more than 8.7 million shares, reactions, and comments on the first social network in the world. The 20 articles in the highest-rated news sites serious as the New York Times, the Washington Post or Huffington Post arrive, of them, only about 7.4 million.
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