Photo illustration Instagram. – JUSTIN SULLIVAN / GETTY IMAGES NORTH AMERICA / AFP

3, 2, 1, gone ! Facebook continues to put pressure on Snapchat through its subsidiary, sharing photos and videos Instagram, which announced on Monday two new features to share images ephemeral.

Instagram Direct, a messaging service built-in to the platform and through which 300 of its 500 million users to send private messages, started on Monday to deploy in the world an option to remove the photos and videos after receiving them, according to a message published on the blog of the company.

next to the messages traditional, that are stored, users can now also send “jokes or the worst selfies” in a private manner and with the guarantee that they disappear from the inbox of the recipient, or once seen, written Instagram. The service also ensures that the sender will be informed if the recipient forwards or retains a screen capture.

the image of the application Periscope of Twitter, Instagram will also allow to broadcast on its platform in public live videos. They also will disappear from the app once the user has finished broadcast. This feature will be available “in the coming weeks” for all users in the world.

The messaging service Snapchat has become very popular with teens and young adults because it allows them to send photos and videos ephemeral, that disappear shortly after they are received. It is considered by many analysts as the number one enemy to Facebook, precisely because of its ability to him to “steal” this very public and very sought after.

After having tried without success a few years ago to buy Snapchat, Facebook has now begun to clone some of the functionality on its network, or increasingly, on Instagram, an application that is also popular among young internet users.

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