This is the good old recipe roman that seems to have chosen Facebook for the future of Messenger, its instant messaging service, displaying 1 billion monthly active users. After the content and the services (the bread) encouraged by the advent of the apps and bots, here come the games, in the proper sense.
The firm of Menlo Park announced today the launch of Instant Games, a selection of great classics – ten-seven in total – the video game (Pac Man, Space Invaders, Arkanoïd, Puzzle lg applications and mobile, Track and Field, Galaga…) to find directly in the mail app with a new dimension : that of the game to several, and the integration in the conversations. Launched first in 30 countries, this new feature is intended, however, to the owners of smartphones on iOS and Android recent.
Now Games done following two experiments : a basketball game and a football game launched respectively in march and July of this year, and totalled to date $ 1.2 billion of the parties to the first counter 250 million for the second.
To play, nothing more simple, just open a conversation (new or existing), press the icon “game controller”, and choose a game. After the game, a ranking of the scores is called for and a the other hand allowed… forever.
Because it is non-admitted of the operation, make the user “addicted to” and attract ever younger audiences on the platform. Remember that Messenger can be from a few months used without any obligation to have an account on Facebook.
Who would have thought it a few years ago, that Messenger would be one of the playground favorites of the innovation for the group operator, the first social network around the globe ? Probably not the publishers and advertisers, who will perhaps be able to find it here, as with the applications, a new field… game !
Follow me on Twitter :
No comments:
Post a Comment