Google Chrome – 2 billion active installations and no ad-blocker to come – ZDNet France

The success of Chrome has not been immediate. It is today indisputable. Microsoft and Mozilla can attest to, on-the-job as on a smartphone. Google has made the accounts.

on the occasion of the Chrome Dev Summit, the Engineering VP of the firm, Darin Fisher, has announced two billion active installations of Chrome on all devices. And the mobile, that is to say, the Android smartphones, is a major contributor.

Over a billion people using the mobile

In April, the giant informed the figure of one billion mobile users of Chrome. According to MarketShare and NetApplications, the market share of Google’s browser is between 50% and 65% on desktop this time. The firm crushes any competition.

And as highlighted in TechCrunch, the Chrome is not the only Google product to have more than a billion users. Indeed, it is also the case of Gmail, Android, Chrome, Maps, Search, Youtube and Google Play.

But to rise to these summits, Google only has it not been guilty of abuse of a dominant position through Android ? It is this that is determining the european Commission. Last week, Google has responded to the regulator in respect of such “claims”.

And the giant refutes, and assures that the manufacturers of Android devices are free of their choice, such as the operators and the users. Manufacturers still choose to offer access to the store apps official, to preinstall the suite of 11 apps Google.

The manufacturers having signed up with Google an agreement for the sharing of revenues undertake in addition to show the main apps of the firm, its search engine and Chrome, from the home screen. Chrome would he have been able to reach 2 billion active installations without these conditions ?

Chrome, gateway to the Google search

“It is impossible for the search engines rivals to become the default search service on the great majority of devices sold in the EEA. Through its strategy, Google has also deterred the manufacturers to preinstall applications, research competitors, and consumers to download these applications” reported in April the Commission.

And if the browser market is also essential for Google, this is because these programs “represent an important entry point during the search carried out on mobile devices”. However, as noted by the Commission, “Google has ensured that its mobile browser is also preinstalled on the vast majority of appliances sold in Europe.

Chromium is an entry point for the research, the primary source of income of Google for advertising revenue. With 60% market share in browsers, no issue for the giant to motivate its users to get rid of ads via the integration of a function of blocking advertising.

Asked by CNet.com, Darin Fisher, thinks it is preferable to enhance the publicity rather than the remove of the screens of browsers. “If the publishers and the advertisers are advertising in the right way, this can be great for users and for the ecosystem.” And also for Google, to be quite honest.