Decidedly, Cdiscount has the gift of invite where we do not expect it necessarily. Last October, the online sales site of the Casino group launched a streaming offering tri-media to consume video, music, book and magazine, with a monthly subscription single of 9.99 euros, without commitment. A way to position itself in relation to its main competitor, Amazon, which could launch its streaming offering in France. This time, Cdiscount addresses the mobile network operators. The e-French trader launches Tuesday, November 22, an offer of mobile telephony at a discounted price, no-commitment prepaid and ensures to provide the most accessible with a monthly fee of 2 euros.
For this price, Cdiscount offers 3h 20min of calls, 200 SMS or MMS messages, 200 Mb of Web 4G. He has just directly fiddling with the offers of the MVNOS and Free. “This offer indicates that the two priorities for the customer are the calls and navigation, it is no longer the SMS. This offer is ahead of the market. “said Emmanuel Grenier, the President of Cdiscount. As A comparison, for 2 euros per month, Free Mobile offers 2 hours of calls to mobiles in metropolitan France, Usa, Canada, China, and the French overseas departments and to landlines in France and 100 destinations, SMS and unlimited MMS and 50 Mb of data in 3G or 4G.
On paper, the offer of Cdiscount is most tempting when the one does not exceed the package. And yet, for those who have family abroad, the Free offering may be more advantageous (if the country integrates the 100 destinations free of charge, for example). But it also remains for the datavores. Cdiscount offers additional 5 Gb to 7 euros when Free invoice 0,05 for each additional Mb. Do the math… The very big consumers of data will have interest to choose Cdiscount. On the other hand it takes 7 euros extra for access to calls, and SMS/MMS unlimited when its last are already unlimited in Free for € 2 only. There must, therefore, study of its consumption in order to see to what package to look.
Sell travel packages with devices
offers unlimited plan Cdiscount pass at 16 euros per month with calls and SMS and unlimited MMS, and 5 Gb of data in 4G, which is 20% less expensive than the competition. In addition to the 5 Gb of data, you will have to pay 0.05 euro per Mb extra. Free is 19.99 euros for its unlimited plan with 50 Gb of data in 4G, which is very advantageous for very large consumers of data.
the question of how they get such price, Cdiscount responds : “we made the most of our margin to customers. And our marketing costs are much lower than those of our competitors “.
But Cdiscount hope to take advantage of its position as a seller of devices SIM Free to donk off his package to the 11 million unique visitors who visit its website each month. The site claims the status of French number one selling phones online. And with these two plans, “we have the intimate conviction that we will pick up clients who were not on Cdiscount,” said the President.
Cdiscount partnered to raise its offer to Euro-Information Telecom (NRJ Mobile and Groupe Crédit Mutuel CIC), the first virtual operator French which gives access to mobile networks, Orange, Bouygues Telecom and SFR.
(With Claire Birch)
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