French internet users are more likely to if you fit a blocker advertising (adblocker). It is this that reveals the last survey Ipsos Connect made for the account of the bureau France IAB (Internet advertising bureau).
On a representative sample of the population over the 24-000 people, it is clear that 36% of respondents reported use of a software pop-up blocking utility. It is 20% more than in January 2016 highlights Ipsos. The youth (16-25 years old) are most likely to adopt this solution with 55% users. Senior citizens (age 60 and +) only 30% have installed a adblocker, but this figure has increased by 30% compared to the beginning of the year.
In the vast majority, it is on the laptops that are installed the software with 70% of aircraft equipped. Follow the computer office (53%), smartphones (13%) and tablets (12%). As to the reasons given for the use of a blocker of advertising, the aspect repetitive commercials arrives at the head (50%) before their next ” bulky “ (40%).
Finally, the respondents call for better contextualization (37%) and more originality (28%). (Eureka Presse)
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