Le Monde | • Updated | By
This is perhaps the last chance smartphone in Samsung his duel with Apple. Monday 1 st March at the Mobile World Congress in Barcelona, the South Korean giant has to unveil the Galaxy S6, the latest version of its flagship model supposed to directly compete with the iPhone his great rival California. Objective: to revive the high end, where he gradually lost ground due to disappointing sales of its latest devices
That now seems far away are the days when Samsung was still dreaming of. topple Apple. That was in 2012-2013. With its large screen and a formidable marketing efficiency, the Asian manufacturer then recorded a meteoric rise. Present on all fronts, he had taken possession of the status of world’s leading manufacturer in terms of units sold – but no sales. In autumn 2013, hot on the heels even its competitor in terms of profits.
Since then, this dynamic has stopped. And the two rivals now record opposing trajectories. For several quarters, Samsung accuses a sharp decline in sales of smartphones. Meanwhile, Apple appears, it, record sales performance. Over the last three months of 2014, the Apple brand has elapsed 74.5 million iPhones, well above the most optimistic predictions. And dethroning his South Korean opponent at the top of the hierarchy.
“Apple has definitely cornered the premium segment, Tim Bajarin notes …
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