Barcelona – We knew, Samsung plays very big with the launch of its new high-end handsets, Galaxy S6. The equation of the data is known: the group is harassed in the entry level by Chinese manufacturers and lost the war upscale facing a conqueror iPhone that has sold over 74 million copies in the last quarter, the same volume as Samsung (-11.5 million a year) yet with dozens of additional references. Admittedly, the S5 has not fulfilled the expected goals
As expected, when the MWC 2015, Samsung unveiled two variants of S6. A “classic” format and an Edge version with 2 curved edges. Aware of being waited on the break, the group presentation focused immediately on the design, not performance, as often. “Some emphasize the design, other performance, we do both. We have learned,” joked JK Shin, head of the mobility division. “This is the best smartphone Samsung’s history, we have redefined the design of the Galaxy range,” announces he humbly.
Bottom line? The “classic” model, a little effect contrasts with Samsung’s DNA with a classic hull aluminum and glass, non-removable (finished plastic), rounded shapes that are reminiscent of the iPhone 6, especially when comparing the groups. The Edge S6 is more original it with curved edges that display different content such as contacts. In short, the world number seems to fulfill its part of the contract with two original terminals.
The two terminals are 4G (Cat 6), with a 5.1 inch screen (2560 x 1440) with a resolution of 577 dpi and are powered by an octal-core processor Samsung, engraved in 14 nm (a first) and 3 GB of LPDDR4. Both phones are available in 32, 64 or 128 GB of storage (the MicroSD slot disappears).
The design is not everything. “If the main teaching of their press event turns out to be
the hardware innovation, Samsung will continue to suffer this year, ”
Assen Thomas Husson Forrester.
This is the case. As expected, the S6 embark Microsoft applications like Skype, and OneNote OneDrive. Samsung offers 115 GB of storage for two years OneDrive all S6 owners. Above all, TouchWizz (overcoat house) completely redesigned for simplicity (less icons, fewer menus, code colors …).
Samsung also focuses on mobile payment. The announcement of the buyback LoopPay
Samsung is seen as a reaction to the ramp
Apple Pay, included in the latest iPhone. Samsung Pay is compatible with NFC but especially with the much more common STD in the United States. The firm says and be compatible with 90% of TPE merchants and announces partnerships with Visa, Mastercard, Bank of America …
In short, Samsung intends to play both ways with
solutions dedicated to the specificities of each market: STD
USA, NFC Europe.
According to Forrester, more than 15% of US smartphone owners
use a mobile wallet by 2018 and 27% of marketers plan
this year include mobile wallets in their toolbox
Marketing, against only 14% in 2014.
Samsung does not forget the companies with the native integration of KNOX and compatibility with most of the MDM actors like Airwatch and BlackBerry. The fingerprint sensor has been changed, it is on the back of the terminal and touching the works and not by sliding the finger, which caused errors on the S5. We return to this in a future article.
Finally, the last argument of weight, battery (2550 mAh or 2600). Besides the ability to charge wirelessly, Samsung Announces Ultra-fast charge: 10 minutes would be enough to take 4 hours and a 100% recharge is two times faster than on an iPhone 6. A check of course
<. p> Galaxy S6 will be sold on April 10th. The rates have not been announced but we talk a minimum of 709 euros for the classical model and 859 euros for the Edge.
The question is therefore whether Samsung again here by hand, though its flagship provides a clear standard as previous models of the brand. It is too early to say but the giant reassured on certain points: new design, new ergonomics, mobile payment … But for Thomas Husson, Forrester, quoted by the World, “Despite a revamped design and several Innovations in software, we have doubts about the ability of this new flagship of Samsung restore its leadership in the high-end. “
A notice that is not shared by IHS “The differentiation of the S6 is visible to the consumer, the changes we had not seen for years and Samsung Pay represents a real effort to build a real ecosystem.” said Ian Fogg
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