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“W”, “T”, “F”: these are the three letters that accompanied the most, in the specialized American press, The announcement of the creation of Alphabet, the new entity now oversee Google and all its activities. “WTF” to “what the fuck” “What is this shit” in American slang: after the announcement that on August 10 at 23 pm, Paris time, the surprise is general .
This is not to say that this restructuring was unexpected Google. If “action Google was comparatively late compared to other sector companies this year, she has just released much better than expected results for the second quarter, and announced that it intended put a brake on its fiscal side projects “notes Wall Street Journal
Read our explanations. And Google became Alphabet
Larry Page and Warren Buffett model
However, the company had hinted in recent months that it was considering a restructuring. At the end of 2014, recalls Slate Larry Page, Google co-founder, explained that he had delegated much of his CEO duties to focus on new long-term projects, such as Calico (health) and Nest (connected objects), he had managed as semi-independent projects. Mr. Page then evoked the model of investor Warren Buffett, whose holding has increased the notified investments and redemptions.
This comparison Alphabet with Berkshire Hathaway has returned repeatedly. “We should consider [alphabet] like Berkshire Hathaway for the Burning Man festival – which, instead of good old investment, you bet big on future possibilities. And every bet placed will become a separate company the size of Google, “ said Om Malik, one of the oldest bloggers in Silicon Valley. “Berkshire Hathaway is a good comparison,” based John Gruber, a specialist blogger on Apple. “But Berkshire Hathaway has just 24 employees. I think staying as flexible, aggressive and effective in the head is the reason for the success of Berkshire Hathaway. Alphabet he will be as flexible? “ he has tempered.
Some comments are much more bitter. “The logic of seeing a subsidiary of a subsidiary merged” with and “corporate parent, leaving the first branch as a new parent, remember the chords that I spent as a child when I played Monopoly” Daring Fireball fun.
Transparency and hidden messages
The reason given by Google for this reorganization is to establish more transparency for investors – often suspicious of expensive research projects of Google, dubbed “moonshots” in English (“shooting to the moon”). The restructuring does really bring more transparency? Investors questioned by the Guardian doubt it, but a consensus is emerging on the fact that it is financially good news.
Aaron Levie, CEO Box, highlighted with humor that characterizes the overweening ambition of Google Alphabet. “Google is concentrated. On all , he commented on Twitter. You really succeeded in your life when Google is only one twenty-sixth of the companies you own. “
The way Google has made its announcement also caused some raised eyebrows. On the site put online for the occasion, abc.xyz, Google has several hidden surprises that did not take long to be discovered by a little curious readers.
The site, sober design Larry and displays a text page shall include a hidden link on one point, referring to http://www.hooli.xyz, a site set up by HBO comedy series to promote its Silicon Valley, where there is a “false” Google Hooli.
Even more surprisingly, from a listed company, the wooden blocks appearing on the site form, as noted by many commentators, the words “mad “and” sekz “phonetically” sex mad “,” amazing sex “. All Internet users can not however indulge in hunting small surprises on the page published by Google: it is already blocked by Chinese censors
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