It took nearly three-quarters of an hour before he mention. But the temptation was too great to send a little dig at its competitor. During the presentation of the new smartphone COMPANY Huawei, the Mate 9, Thursday in Munich, the boss of the division devices, Richard Yu, has assured his audience : ” This phone-there does not explode ! “ The officer was obviously referring to the Galaxy Note 7, the smartphone from Samsung that has been withdrawn from the market in October after the explosion of multiple devices.
The industrial accident, which has undermined the image of the Korean giant, is still in our heads. Huawei is aware of this. During the presentation of the Matt 9, the group lingered on the battery and on the capacity of charging the device. It is composed of five layers of protection in order to avoid the problems of overload and especially overheating. Under-heard : it is not close to burning…
the episode of The Note 7 ” reminds us that quality is the number one criteria for customers. It is necessary to be able to reassure them on this point, commented Walter Ji, the head of the division Mobile Huawei for Europe. the In our case, it has always been our priority. And control procedures have always been very strict throughout the design of our products, “ he continued.
In the court of the great
The removal of the Galaxy Note 7 is a good deal for Huawei. The Matt 9, which runs Android, will be available mid-November in France from 699 euros. He is also part of the family of phablets running, with a screen of 5.9 inches. It is equipped with two photo sensors at the rear, designed in partnership with the specialist Leica. He embarked as a processor house, and a battery capable of running for nearly two and a half days.
With this new smartphone equipped with the latest technologies, Huawei wants to show he plays well in the court of the great, the one at the top of the range. The number three in the world continues to nibble market share to Samsung and Apple. In the third quarter, it weighed in at 9.3% of sales (by volume) in the world, compared to 20% for Samsung and 12.5 % for Apple, even though it is only very weakly present in the United States. In one year, it has gained 1.7 percentage points. The goal remains the same : to overcome his two rivals to settle on the throne world.
Roman Gueugneau, Les Echos
Munich
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