Windows Mobile – Microsoft is continuing to invest in ARM and the cell phone, not the smartphone – ZDNet France

Produce of new smartphones is no longer the priority of Microsoft. The results of the editor in this sector is enough to be convinced. In the 2nd quarter of 2016, IDC estimated, for example, the market share of Windows to just 0.4 per cent. The sales of Lumia have fallen month after month.

But beware, no question of saying that the editor throws in the towel. “Our strategy for Windows Phone is focus on the part of companies, we are now out of the party mainstream,” said however in September the boss French Microsoft.

Smartphone : the word is not pronounced

The press service of playing however quickly the fire department to refute. A statement made to ZDNet the big boss of the division Windows and Devices, Terry Myerson, returning, however, to express the same conclusion. Reading between the lines.

Why is 1% of market share continue to be concerned to upgrade to Windows Mobile ? Would it not be better to pause and wait for better days ? Vahé Torossian of Microsoft France, and the “bet of a technological leap”.

Terry Myerson noted that Windows Mobile is not exclusive to smartphones. For him, it is appropriate to retain the two technical features : the connectivity and cellular ARM processors. Windows Mobile is developed for terminals comprising these features.

“I think that the connectivity and cellular ARM processors have a role to play in the technical landscape of the future,” says the leader of the division Windows. Microsoft develops Windows Mobile non for smartphones today, but for the terminal ARM and connected tomorrow.

Continue to invest : a question of technical strategy

And, according to Myerson, this is less to invest in Windows Mobile in the ARM and the cell phone. Moreover, at no point, part of Microsoft will talk about smartphone. It does not refer to any specific category of devices. What it ensures, however, is that the devices to come will be equipped with ARM chips and will have a cellular connectivity.

To Terry Myerson, it is imperative to continue to invest, because according to him it would then be extremely difficult to restart. Microsoft has experienced on a few occasions, ” he adds. Here, it is not to invest to fuel growth, but also for strategic reasons and techniques.

“I don’t think there is a lot of debate as to the role that they will have ARM processors in the future. And the same goes for cellular connectivity,” said executive officer of Microsoft.