“The future of television, it is the apps,” he told the CEO of Apple, Tim Cook, during the presentation of the new Apple TV. That he did not think throwing, it is a war of TV box that is about to start in France. Small back.
part of the United States in the early 2010s because the Americans do not receive similar service TNT, or “box” provided by their Internet operator to access internet TV. They consume TV through subscriptions to cable operators, for an average of 80 dollars a month per household. In 2011, Netflix stomp in the anthill with streaming movies and series offers unlimited (called “SVOD”) for 7.99 dollars a month. Unless it takes a case to access the service on its television, may not consume on a computer. This is where the TV box.
This little box connects to the TV via an HDMI cable and connects to the internet (wired or wireless) to provide access to Netflix but also many service renting movies and series (VOD), video sharing platforms (YouTube head), to chains of all kinds (weather, cooking, etc.), and service music streaming (Spotify in the lead). Carton assured overseas box where the market is now a $ 15.3 billion market, while 86 million of these boxes should still sell it by 2019.
After conquering the USA, the TV box to attack France. Apple, Google, Roku, Nvidia … many US players launched their cases by the end of the year in France, hoping to renew American success.
The French are ripe ” ensures Lloyd Klarke, product director at Roku TV box number one in the US and launches cases in France, Tuesday, October 20. “Since the arrival of Netflix, the French are now open to the benefits of streaming and VOD. “
To distinguish operators
Why opt for an internet TV box when the operator already provides? That will be the question that the Americans will have to meet to satisfy the interest of offers them.
All access providers already offer their own box to slide under the TV to access live TV (up to 400 channels at Orange and SFR, Numericable), the VOD and replay galore (Canal + to offer DisneyTek at Free), through specific apps (Netflix Spotify Bouygues Telecom). Except that they display a powerful quite limited, a relatively small catalog of VOD, and some applications.
These boxes are not strong enough, “said Stephane Quentin, communications manager of Nvidia for France, which has just launched its high-end box SHIELD. “They do not allow watch programs in 4K or access many applications.”
With Roku , criticism also about the offer: “Most of these devices are not updated often, with the integration of new content,” points Lloyd Klarke The Roku boxes provide access to 1,500 apps (baptized. “strings”), including Arte, VideoFutur, Deezer, Dailymotion and France 24. And five or ten new apps are added every week.
The Roku boxes offer more choice and control in their experiment television, “added Clive Hudson, VP Europe Roku. “With this package, you access movies, TV shows, cartoons, culinary and same emissions in learning yoga videos. Everyone finds his happiness, especially that beyond paid content, many of our channels are totally free. “
Along with Roku and Nvidia, it must also rely on the giants Apple and Google. The first is to launch next month its new Apple TV that incorporates the latest innovations of the group, like the ability to listen to streaming music or view pictures of the iPhone stored in the cloud. The giant of the net as it improves its offer, with Chromecast key, which allows you to enjoy all the contents of its smartphone on their television.
The War of the TV box
The difference noted with the (tacky) box operators, remains to be decided among the different enclosures. “Surely, we are heading towards a war of TV box” comments Stéphane Quentin from Nvidia.
His SHIELD box is positioned as the most upscale. Sold 199 euros, the sleek displays incredible power – “It is four times more powerful than the new Apple TV,” they promise internally. So powerful that TV navigates the Android environment with unparalleled fluidity (the BBox Miami is really so pale), to display videos in 4K in seconds. Both Netflix downloaded programs that allow you to enjoy the ultra-high definition on the TV.
Even better, the company Nvidia did not forget it comes from the video game. The SHIELD offers, via a joystick provided, to play Android video minigames TV (more than 400 available), for specifically tailored games for the box (like “Doom 3″ and “Half-Life 2″), or a streaming service of video games, called GeForce Now.
Specifically, the housing can play remotely on ultra-powerful computers (called “cloud gaming”) to a 50 to catalog 60 old shares for one to two years. As Netflix or Spotify, the advantage is being able to access against 9.99 euros a month (after three months free) unlimited games, and without any latency. However, this technology is limited to the holders of fiber internet connection.
It takes 213 minutes on average to download the latest game ‘Batman’, “points Stéphane Quentin.” With the cloud gaming, is accessed in 30 seconds. And the picture is more beautiful than on Playstation 4! “
The SHIELD is positioned in direct rival of the new Apple TV. Sold 149 dollars in November, the black box of the bitten apple wants also mid-box mid-game console.
It is not yet clear if it will display programs in 4K, but it is certain that Apple promises a combination of technologies and fluidity in the navigation between apps. Video games are also available. Nothing to do with the quality of the PS4 or Xbox One consoles but more casual titles, in the vein of the Nintendo Wii.
hand was placed on the Apple TV
Roku, the must
Not sure Apple will succeed in convincing those in search of high quality. A study by Forrester, only 19% of Americans were seduced by the box of apples or express interest in the product. In the US market, Apple accounts for less than 17% of sales of TV box …
Present in this segment since 2007, the bitten apple had to leave quickly instead of leading to Roku. The American positions its box as a great competitor to Apple, but at a much lower price. The Roku box 3 is sold in France at 119.99 euros, while the previous version, Roku 2 appears to 89.99 euros. And both offer more or less the same services as the Apple TV.
1,500 applications, including essential Netflix, Google Play, YouTube and Deezer, but also video mini-games playable using the remote control, ensured the success of the purple brand. The motto is “simplicity” while “giving the choice and control,” according to Mike Duin, communications director.
In addition to his two boxes, Roku attack the front in France HDMI key. Operation is the same as a TV box except that condenses all (and less powerful) in a device the size of a USB key that plugs into the TV. For 54.99 euros, the Roku Stick allows access to many applications and to view the content of his smartphone on the screen
The key rivals and Chromecast Google. Sold it for 39 euros, the device also connects to the TV to enjoy the content of its smartphone (Android or iOS). You can watch her photos or a YouTube video, but also to take advantage of dedicated applications (such as Canal +, Netflix or Bein Sport). Simple and effective, allowing Google to climb number two in the US market for TV box, with 19% market share.
“Internet will replace linear TV”
The question is what TV box will win the battle for the French market, gateway (excluding the UK) to Europe. Indeed, with the Hexagon, an actor like Roku attack his first non-English-speaking market. It must be said that the Western Europe posted growth potential for these enclosures connected by 18% until 2020, is the largest in the world, according to Transparency Market Resarch.
Much move in France, “says Lloyd Klarke, product director at Roku.” The launch of Netflix has doubled the market SVOD [ streaming subscription, Ed ]. We are now in the era of television streaming. Our customers, the box becomes the main access to TV programs “
A prognosis that recalls the” long view. “Reed Hastings, founder and CEO of Netflix:” People like content TV but no longer love this linear experience where programs are only available at particular times, on non-portable screens, and with complicated remote controls. Internet TV – which allows access to programs on demand, individually, and on all screens – will replace this linear TV “
The figures confirm the popularity of Roku: customers watched programs streaming for 3 billion hours in 2014. For the first six months of 2015, the total already stands at 2.5 billion hours of streaming, an average of 60 hours per month per household!
In a recent study, the French Authority against illegal downloading, Hadopi, noted that “the download appears to be declining in numbers” and that “streaming access is preferred, mainly for music (32 songs streamed on average) and the series (4.4 episodes on average). “Before concluding that henceforth
Streaming is used by 84% of consumers to access cultural works.”
What the success of TV box. At least in theory
Boris Manenti
The different TV box sold in France.
- SHIELD Nvidia: 4K (Ultra-HD and 1080p), 64-bit 4 processor cores, HDMI 2.0, two USB 3.0 ports, 16GB of storage, a microSD slot presence , voice search and commands compatible Chromecast iOS and Android application. Available in black for 199.99 euros on the Nvidia site, Amazon.fr, on LDLC.com and Materiel.net. Optional remote control (54.99 euros)
- Apple TV Apple 1080p resolution, 64-bit processor cores 2, HDMI 1.4, 32GB of storage Voice commands and searches, supports AirPlay, iOS application. Available from November for an unspecified price ($ 149 US)
- Roku 3 Roku: 1080p 2 processor cores 32-bit, HDMI 1.4, USB 2.0, presence of a microSD slot Voice searches compatible Chromecast, Android and iOS application. Available in black for 119.99 euros at Fnac
- Roku 2 Roku 1080p resolution, 32-bit processor cores 2, HDMI 1.4, USB 2.0, microSD slot presence of a Compatible Chromecast, Android and iOS application. Available Black to 89.99 euros at Fnac
- Roku Stick Roku 1080p, HDMI 1.4, Compatible Chromecast, Android and iOS application. available Black to 54.99 euros at Fnac
- Chromecast Google 1080p, HDMI 1.4, Compatible Chromecast, Android and iOS application. Available in black, coral or lemonade for 39 euros on the Google site
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