The possibilities to transform its screen TV connected multiply and War streaming is intensifying. After Apple TV -and its expected future variation in year- end, Google and Chromecast key, here is a new way to enrich its TV with the arrival of Roku.
The American manufacturer does not offer own to offer in the way of replay services, Netflix and other services TV on demand, or TV bouquets of box. Not even streaming music offers how to Spotify or Deezer. Roku means any offer. Since Tuesday, its streaming boxes are on sale at Fnac.
France, or the love of the streaming
Its strength: be neutral, to provide a package of channels as wide as possible with satisfactory thematic greatest number of users, all distilled into a simple and ergonomic interface.
The France thus becomes the sixth country where the Roku service is available, after the United States, Canada, Great Britain, Ireland and Mexico. Why France? “Because you consume on average 100 hours of television or replay streaming per month and per household,” said Lloyd Klarke, Director of Content at Roku where customers account for an average 60 hours per month.
The US company does not seem concerned to engage in a country where internet box-TV-phone are ubiquitous, partly with identical services. But the will to take advantage of this new way of strong video consumption in France wins. “There will be twice as easy to stream video with Roku, with quality at least twice,” said Mike Duin, Director of Communications Europe.
A neutral supply and multiplied
With Roku, c is access to over 1500 channels and apps that becomes possible with video services among the best known (YouTube, Netflix, Google Play Video, Dailymotion, etc.), thematic channels (religion, child, cats, BBQ , technology …), apps and even video games. Unlike competitor as Apple (Apple TV), Google (Chromecast) or Amazon (Amazon TV), Roku has no specific value programs. “We are neutral and we work with all those who want it,” explains Mike Duin, while welcoming also host to music services like Spotify or Deezer who refuse to others, or 24 and soon Arte France . On the wide bouquet, which will be enriched every week a dozen apps, nearly two-thirds of the chains are free. Some have been specifically designed for Roku, which also invites the content developers to come forward to be optionally added to the catalog.
To access the offer, you will aquire the manufacturer of the case. Three of the four products sold by Roku arrive in France, each with its own remote to control the TV home interface:
1500 available channels and the ability to broadcast its own content
Four shortcut buttons on the remote give access Netflix, YouTube, Google Play and Rdio. In addition to allowing you to select and launch the program, the remote control also makes it possible to play / pause, fast / rewind advance.
A leitmotif in Roku: simplicity. Nothing should be complicated to install “because we are not all geeks,” says Lloyd Klarke, Director of Content at Roku. Installation is simplified as the use to the fullest. Turn on your TV, Roku and race the start everything with the remote control. The interface is reduced to a minimum with little lines in the tree to avoid losing the user (and home settings on one side of the screen, slide to the mosaic channels the other). You can also customize the screen with the most viewed channels. In the “Flux”, a store can add content by searching thematically (chain, app, podcast category) You can also stream your own content to the screen on your smartphone with app Roku.
A search engine should be activated within a few less with the possibility to search a program through different channels / apps and compare prices.
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