SEO: Google injects artificial intelligence RankBrain in its algo – JDN

Updated 10/27/15 5:00 p.m.

A new system called RankBrain allows Google to better handle requests. Launched just a few months ago, it would have a major impact on the ranking of results.

RankBrain: this is the nickname given to the new artificial intelligence system that interprets and refines complex queries now entered into the search engine Google. Its existence is revealed today by our colleagues from Bloomberg, which is based on an interview with Greg Corrado, a specialist in artificial intelligence and machine learning at Google.

To believe the latter a few months after its deployment, RankBrain simply became the 3 ^th The most important criterion for grading engine results. Mountain View declined to specify which were the first two, but it could be the links and words, tried to guess a SEO specialist. But RankBrain is not a criterion as the others. Greg Corrado explained that RankBrain helping Google better manage the requests he had never seen. In recent officially represent 15% of queries, that is to say 450 million requests per day

Page with Greg Corrado as a specialist in artificial intelligence and machine learning. © Google

Machine learning

Also according to the explanations of Greg Corrado, facing an unknown expression, RankBrain will be able to guess the meaning, ambiguities, and filter the results reassembled Consequently. The system will also go up web pages that do not contain the query. For this, it is based on connections between words, called vectors: their operation has already been described by Google and is the subject of a scientific article written by employees of Mountain View. The system is based on what is called the Deep Learning, a kind of technical artificial intelligence or machine learning. According to the specialized website SearchEngineLand.com who was able to obtain further clarification, while learning RankBrain is offline: historical research given to him from time to time, batch

Google said it had tested the technology by submitting its engineers more engine results, and asking them where he thought Google would head. They saw just 70%. RankView beat them with 80% success.

Under a new major signal that improving HummingBird?

From what Google describes, RankBrain seems to be primarily a way to deal with some complex queries, understand to interpret them. This helps Google to change and improve results as its engine will go up, and that’s probably why Google presents as a ranking criterion.

The system is implemented “in recent months”

RankBrain will not however apply to all requests, or all reassembled results. The precise requests from affected was not disclosed, Google is limited to say the system impact “a very large fraction”. Not sure in fact that the system serves for the full 15% of queries that Google treats for the first time or it is limited to such requests.

However SearchEngineLand.com able to obtain Google dates deployment RankBrain: it began in early 2015, and the system is fully in place “for several months”. A change may be significant under the hood, but no one had seen SEO. Just as during deployment, mid 2013, Hummingbird, new algorithm that was indeed also to better understand the complex user queries.

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