YouTube Called Red, it will be available in the US from October 28 to prices 9.99 dollars (8.8 euros) per month, the group said Wednesday.
Red YouTube also enable subscribers to save videos to their computer or mobile support for later viewing, even without internet connection. The content will remain accessible for free but without systematic few seconds of advertising before the broadcast video.
Five years ago, YouTube launched TrueView, an option not to look at all commercial. This option was left to the discretion of advertisers. “YouTube Red marks an evolution in our desire to give fans more choice and content they value and a more pleasant use,” commented Robert Kyncl, operational manager for YouTube. He spoke from Los Angeles but the event was broadcast in the YouTube offices in New York.
Production series and films
give impetus to its new product, which will be available next year in the world, YouTube said currently produce series and films to be broadcast exclusively on YouTube Red. These productions will be dedicated, initially, to “YouTubers” who have gained notoriety on the platform. A film entitled “A Trip to Unicorn Island” will be to protagonist Lilly Singh, a Canadian fan of actress humorous videos, which has 6.9 million subscribers under the “Superwoman” pseudonym. YouTube also preparing a romantic movie, “Single by 30″, produced by Wong Fu Productions, a collective of young Asian Americans followed with 2.5 million subscribers.
Robert Kyncl assured that YouTube would share the “vast majority” of its revenue with content producers, without elaborating. Today, the general Google model assigns 55% of revenues to the producer of content and retains 45%. According to eMarketer specialized site, YouTube is expected to record $ 1.55 billion in advertising revenue in 2015. This represents almost 20% (19.4%) of turnover through online videos.
music streaming crosshairs in
The online video giant, which claims over one billion users worldwide, also announced the launch of a new free application, YouTube Music, which will offer the videos of artists catalogs. This application is related to the Google Play online store, the company said. It also allows users to listen only to the music without the videos, which could expand the uses, especially in the car or during a sporting activity. Robert Kyncl, YouTube has given new life to music clips and made it more than ever a promotional tool for artists.
“We want to go further and offer a meeting point between artists and their fans,” he said. He hopes that YouTube Music becomes a “primary source of music,” which would make it a direct rival streaming platforms. Today Spotify is by far the market leader, with twenty million subscribers (last digit press release in June), ahead of Apple Music (6.5 million), Deezer (6.3 million) and Tidal (1 million ). But with its billion users, according to the figure from the group, and free offers with advertising, YouTube has few assets to succeed at the game
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