Once again the iPhone did not disappoint. The flagship Apple has sold 48 million copies in the last quarter and more than 230 million throughout the fiscal year, which ended in late September shifted to the firm at the apple.
Continuing to sell over and over from year to year, the Cupertino iPhone enabled the group to generate an annual turnover up 28% compared to last year, to 233.7 billion dollars, and increase its net profit by 35% to over 53 billion. What to make of 2015, “ the best year in the history of Apple “, welcomed Tim Cook.
But markets are concerned about the growing dependence of the group to the iPhone. In 2015, revenues from smartphones activity represented two-thirds of sales of Apple, against 56% last year, 50% in 2012 or 39% in 2010.
The question of growth
Proportions requiring the company to maintain very high sales levels for a premium product. “ Not until the beginning of 2016, after the Christmas period, to see if the latest iPhone models have the breath to go the distance “, argues Leslie Griffe Malval, Fourpoints analyst.
The performance of the iPhone in China, set to become the main market of Apple, have hardly been comforting since the group has seen its smartphone sales contract from one quarter to another. Above all, there is the question of growth for the firm at the apple. “ One of their challenge will be to make both the software with Apple Pay, Apple TV and Apple Music, than they were able to with iTunes ,” said Gregory Hachin specialist at Kurt Salmon, adding that “ in the hardware, the group is losing ground in innovation “.
While the iPhone carries the group’s revenues on her shoulders, the other products weigh less heavily in the turnover. The iPad went under the symbolic 10 million copies sold in one quarter. Admittedly, the Apple tablet is only following the downward trend of the sector, but this decline represents a drop of nearly 20% of sales, a year earlier.
Apple blur The Watch
As for Apple Watch, last major product launched by Apple, it’s always the big blur. As in the last quarter, the group did not release his watch connected sales figures sold in April. This veil thrown over his smartwatch raises even more doubts on his debut that Apple is not customary due.
Tuesday evening, Tim Cook has merely stated that sales had increased “ one quarter to the next “. In its accounts, the group at the apple could conceal the sales volume by integrating it into the category “other income” and a tote that also includes those of the iPod and some accessories.
three months ago, Apple had made the same sleight of passes. Over the quarter, this category increased by $ 407 million, from $ 2.64 billion to $ 3.05 billion. A little further short to take the iPhone’s relay.
Nicolas Richaud
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