The video is the new frontier for Instagram. The social network photo sharing, which claims 400 million users worldwide since September 2015, is not resting on its laurels and has announced today the launch of its new application video, Boomerang, already available on App Store and soon on Google Play.
The company founded in 2010 does not jump into the unknown. It is already possible to post videos on Instagram. Furthermore, the social network, bought at exorbitant prices by Facebook in 2012, developed last year Hyperlapse the application, for creating movies accelerated extremely fluid.
But with Boomerang, Instagram launches on another field: that of the moving image. The application indeed offers to following the images taken in burst and turn them into a video rotatable loop. In one way then the other, like a boomerang launched in full speed.
What to allow users to create funny videos of kittens before sharing them on Instagram or Facebook . Virality warranty. While it is not necessary to have to use Instagram Boomerang. But if that is the case, any video created can then be edited on the social network
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In reality, the application looks just like a gifs creation tool because the videos are silent and have a duration of about one second. Also is it to Instagram to not fall behind their competitors Snapchat and Vine in the key area of short video. Even Facebook puts it. The company founded by Mark Zuckerberg announced a month ago that the profile photos of users will soon come to life. At a time of high-speed Internet and social networks, video everywhere imposes his law.
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