It is called Focus by Firefox, but only works with Safari on iOS …. To everyone’s surprise, Mozilla just released an iPhone ad blocker for his hat. This is the first intrusion of the foundation of this flourishing industry, and could well make ink stain. Because unlike Adblock Plus and questionable business practices -on recalls that it lets the pubs of the largest in the sector to do its beurre- Focus was not designed to generate money.
One could even say that it is an “anti-Adblock Plus”. For Focus does not necessarily block all banner ads as the EYEO software. It focuses on much more discrete advertisements, but also more pernicious: those that track you from site to site to build your profile and provide targeted ads. Advertisements voluntarily allowed by default Adblock Plus, who spent deals with Google, Facebook or Criteo recently. Partners whose ads are considered “acceptable”.
“Focus by Firefox is monetized in any way”
In a statement, Mozilla takes precisely such companies qu’Eyeo, who makes Ad blocking a lucrative business:
“We created Focus by Firefox as we believe that content blockers should be transparent with publishers and other content providers on how the lists are created and maintained, and not simply set aside some permanently contained. This solution is designed to encourage discussion between users and content providers, and not to monetize users distrust the risk of devaluing the Web ecosystem. Focus by Firefox is free and monetized in any way. “
To accomplish blocking, Focus is based in turn on the list (open source) to Disconnect. And acts in exactly the same way as the function reviewed and corrected inaugurated private browsing with Firefox 42
During configuration, however, offers Focus lock “a la carte”. Can choose to avoid or not advertising trackers, analytical trackers (like Google Analytics type counters, for example), social trackers (such as Facebook) and even all other tracking tools. It also offers an option to zap web fonts, speeding (somewhat) navigation … but makes them less attractive sites.
But why Focus he works with Safari, but not with Firefox? Mozilla finger tip Cupertino “It was not the choice of Mozilla. – Apple has chosen not to allow the blocking of content in third-party browsers on iOS. Mozilla continues to look for ways to put this functionality available to Firefox users for iOS as quickly as possible. “
Focus could pose a real problem to Adblock Plus
The arrival of Mozilla on content blocking market -the day after the announcement of the end Advertise in Firefox, curieusement- is certainly not to be taken lightly. Its strong brand image and trust him devote users Panda Roux may well make Focus a success and give collaterally few white hair EYEO and Adblock Plus.
Since the launch of iOS and 9 of the first ad blockers, it is indeed firing on all cylinders so that all the tools available on the Apple mobile OS Crystal–especially its use own blocklist “rigged” blows of dollars. Objective: prevent a more powerful competitor steals the show. One can be sure that the Mozilla Foundation, she will refuse such deals.
Focus on iOS Download on the App Store
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