The sky lights up with the aurora borealis and majestic. Then it was the turn of giant jellyfish luminescent to perform their strange water ballet above the astonished spectators. Each world fair electronics IFA Berlin or ces in Las Vegas recently – the south Korean company LG caused a sensation with its tunnel fifteen metres long, seven metres wide and five high, covered with curved screens. For the manufacturer of tvs, this is the opportunity to show its know-how on a particular technology, the slabs Oled, of which he is today the only producer world.
Nothing very new, however. The organic light emitting diodes (Oled) have made their appearance in a Sony tv in… 2007. It is then eleven inches, the size of a small computer screen, and costs more than 1,000 euros. But already, the characteristics of the Oled are recipe. Blacks are perfect, the contrast excellent. Alas, ten years later, if LG has managed to increase the size of the slabs Oled that come out of its factories by up to 77 inches, or nearly two meters of diagonal, tvs always cost a fortune. It takes a minimum of 2,000 for a 55-inch promotion, and up to 20,000 euros for the 77-inch.
put off by these prohibitive prices, all manufacturers were disengaged, believing that the technology, if good as it is, would ever seen his cost. In France, it passed under 28,000 copies a year, at the end of November 2016 – over 6.2 million ! The no 1 in the world of tvs, Samsung, was launched in 2013, before any stop a year later. Only LG has persisted, jauntily. “This technology is the best. She is going to win the next two to three years. And we are the only ones in control “, “explained Ken Hong, the communications director of LG for the “Echos” this fall.
Samsung does the band apart
The recent news gives rather reason. This year, several manufacturers have announced that they are trading of Oled TV, ” constructed with tiles from the factories LG – an open secret since no one else has today production capacity. The chinese POS terminal sells under the brand Philips, his fellow countryman Changhong under its own brand ChiQ. “These products are very high-end, which will participate in the construction of the mark “, welcomes Yannick Pénot, its director in France. But it is especially the giants Panasonic and Sony come out with their Oled TV, and could tip the balance. “Even if we do not manufacture the slabs, thanks to our processor and our acoustical technology, we have developed an Oled TV like you’ve never seene “, welcomed Kazuo Hirai, the boss of Sony in the past. “Avec Sony and Panasonic, this is getting serious. These are highly recognized brands by the experts, “ considers Guillaume Chansin, analyst IDTechEx, according to which ” the strategy of LG is in the process of walking “.
today, only Samsung is known to strip. The Korean giant builds on a technology called ” Quantum Dots “), which improves the LCD screens to the point, according to him, to surpass the Oled for a fraction of the price. “It is difficult to designate a winner, but critics favour the Oled, ” explains Guillaume Chansin. And issue price, if the Oled is going to stay high-end, it counts on the volumes to get the price – finally – down. The group should double its production capacity in 2017 to move to 1.8 million of large slabs of Oled, before rising to 2.8 million pieces in 2018, thanks to a new plant in which it has invested more than 8 billion euros at the end of 2015.
Sébastien Dumoulin
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