Sony does not lower the arm in the highly competitive segment of the Android smartphones, where it has long gone of the first places in the world. The giant nippon will apprêterait to launch a new wave of handsets at the upcoming Mobile World Congress which will take place in late February.
According to the rumors, no less than 5 smartphones range Xperia could be submitted. Massive exposure that could be supported by the absence of the Galaxy S8 Samsung, which will be unveiled later. Among these outputs, a high-end model (Xperia XA 2017), which already shows video.
No big revolution design clearly, and the video does not give much technical details except the presence of a photo sensor 23 megapixels. Sony will still stand out technologically to attempt to differentiate themselves in a segment of the high-end increasingly being challenged, especially by chinese manufacturers.
Because it’s been a long time that Sony has not achieved true success, in terms of generating doubts about its presence on the market. In the past year, the director-general Kazuo Hirai had said : "alternative options" are on the table if the economic situation of this branch does not evolve favorably. Because, despite the favorable criticism faced by its smartphones and tablets Xperia, the mobile division of Sony has still not managed to get out of the red.
key Figures : sales of mobile and smartphone
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