Samsung has formally charged Monday by a malfunction of the battery issues the Galaxy Note 7, which led to the discontinuation of the production of what was to be its flagship product, but resulted in a fiasco of historic commercial. Internal investigations and independent “have concluded that the batteries are the cause of the incidents of Note 7,” says the giant south-Korean in a press release, the conclusions that were widely expected. The world’s leading manufacturer of smartphones had been forced in September to order the recall worldwide of $ 2.5 million of Note 7, several specimens having caught fire or exploded.
The first south Korean conglomerate then had to give up completely in October of that production device, which would compete with the iPhone 7, when it appeared that some of Note 7, which are distributed in replacement of defective devices were also taking fire. This debacle commercial cost Samsung billions of euros, between the shortfall and the impact -more difficult to estimate – on its brand image. “We present our sincere apology for the inconvenience and concern caused to our customers”, said to journalists in Seoul, Koh Dong-Jin, head of the mobile division of Samsung Electronics. The group is said to have mobilized 700 researchers and engineers on its investigation. They have tested more than 200,000 devices and over 30,000 batteries.
“We can take responsibility for the fact that we have not been able to identify and verify the problems that arose in the design and manufacture of batteries,” can we read in the press release. “We have taken corrective measures to ensure this never happens again.” The decision to cease production of a device which was intended to compete with the iPhone’s greatest rival Apple has been devastating to a company that used to be considered as the nec plus ultra of the technology, and treated as such. Samsung has to announce on Tuesday its results for the fourth quarter. At the end of October, Samsung Electronics had announced a 30% decline in its operating profit in the third quarter.
After the announcement of the results of the investigations, the title of Samsung Electronics progressed to 01H50 GMT from 0.91% to 1.87 million won. Samsung passes through one of the worst sequences of his story. In addition to the fiasco trade of the Galaxy Note 7, the group has found itself at the heart of the resounding scandal that led to the impeachment of the president of South Korea, Park Geun-Hye. In this case, the heir of Samsung, Lee Jae-Yong, also vice-chairman of Samsung Eletronics, has been heard there are a dozen of days for 22 hours by investigators, who suspected of corruption, embezzlement and perjury.
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