The reality show, which shooting is expected by year end, will follow the daily life of a handful of designers. The best benefit from visibility on the App Store.
We knew Apple for its iPhone, its Mac and iPad. The multinational will soon add another string to its bow by becoming a producer of audiovisual content. The Cupertino company had already announced in the spring of his desire to create a television series on the theme of “app economy”. She comes to confirm the start and the format.
It will be a reality show called “Planet of the Apps”, a humorous reference to the title “Planet of the Apes in English” . But nothing earth-shattering in the functioning of this future TV program. The multinational at the cutting edge of innovation will only be guided by the well-oiled mechanics of télécrochets. At one detail: on stage, application developers replace singers
The idea of this new concept is simple. Follow the daily life of a handful of designers in full application design revolutionary. The castings have just begun to select one hundred candidates who are working on the most innovative projects. Filming is scheduled in Los Angeles later this year. This “The Voice” or the “New Star”, a choice of digital will enable finalists to meet investors and benefit from great visibility on the App Store. One way for the giant to continue to create the buzz but also to supply content different devices they market. A “more products” in short. End of April, for the first time in thirteen years, Apple saw its revenue and profits decline.
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