All the lights are green. Facebook has just published its business figures for the second quarter 2016 and announces good news for investors. Indeed, the group’s turnover jumped by 59%, or $ 6.4 billion last year where Facebook generates just over $ 4 billion of CA. Become a cash machine, the social network seems to be able to convince advertisers to spend more and more on its platform, the bulk of its income is indeed generated by advertising.
profits up 186%
even better, Facebook has more than doubled the amount of its profits from the well above 2 billion, and an increase from the previous year by + 186%. Sign of the evolution of uses around the Internet, Facebook accounts for 84% of its advertising revenue just by moving. All this would be highly impossible without another key indicator of the health of the company: the number of registered and active members can claim it. And again, the group has not ashamed to face other Web giants like Google. Indeed, Facebook would total 1.71 billion monthly users, for which the social network accumulates each year an increasingly detailed understanding, here is a strong argument to attract more advertisers.
€ 1.6 billion invested in the digital
the digital attracting more and more advertisers, this is obvious. Just look at the scale of France what is happening. The first half of 2016, advertising spending on the Internet were more important than on television. A first. Advertising “online” total net sales of 1.651 billion euros, representing 30% of advertising investments in this period, when television brings it, 29.7% of media buys, according to latest figures Observatory SRI e-pub (July 2016).
No comments:
Post a Comment