Facebook has unveiled its results for the second quarter, the figures are heartening investors and sit a little more dominance of the mastodon in the field of social networks. All lights are green for Facebook Indeed, whether in terms of profit, turnover and number of users.
Facebook explodes goals in the second quarter
the social network Mark Zuckerberg still attracts more users, an audience which in turn attracts more ad networks and enables the first social network in the world to see its turnover soar. Indeed, Facebook has announced a turnover of $ 6.4 billion in the second quarter, an increase of 59% year on year. Income that the social network derives mainly from advertising.
And what about profits, which almost tripled compared to last year in the same period, to more than $ 2 billion . An increase of 186%. The company to 84% of its advertising revenue for mobile users is 8% higher compared to the second quarter 2015.
An increasingly large audience
Her record results that exceed analysts’ forecasts, also relate to the number of users of social network that continues to grow. At June 30, 2016, Facebook claimed 1.71 billion active users while they were 1.65 billion at the end of the previous quarter, it is 15% more. At the mobile, the number of active users also increased to 1.57 billion, or 20% better than the first quarter.
The development of video on the social network is not no doubt something to do with its outstanding results. Advertisers turning to this medium rather than television, whose audience has decreased in favor of computer and mobile platforms
Photo credits:. Flickr Brian Solis
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