After months of rumors and negotiations, it’s official. Verizon offers the Internet activities of Yahoo for $ 4.8 billion (€ 4.4 billion). Already the owner of AOL, the telecommunications giant will be able to diversify its offer and expand his empire.
After leading the race for several months, Verizon has won the last weekend rumors. became more and more insistent and were waiting only to be confirmed.
this is Verizon, which is responsible for the official announcement on Monday 25 July. it will not be 5 billion, but almost 4.8 billion have been on the table for the operator, US telecommunications giant, is offering one year after AOL, another former flagship of the internet, Yahoo Verizon thus recovered his. Internet activities. search engine sites (Yahoo News, Yahoo Mail, finances) and advertising agency, and its real estate
“ Combined, AOL and Yahoo have more than 25 brands in their portfolio, with investment and continued growth. Yahoo key assets to include major brands of premium content in finance, news and sports, as well as one of the most popular email services with approximately 225 million users active , “says the firms said in a statement.
” It is moving to unite with AOL and Verizon as we enter a new chapter focused on savings scale and mobile ‘, for his part, said the boss of Yahoo, Marissa Mayer, in a statement, while ensuring remain with the company.
Yahoo is no longer an empty shell that will just load repay its shareholders dividends from its investments in Alibaba (15%) and Yahoo Japan (35.5%) , its Japanese subsidiary. Two activities which would have preferred to separate the boss of Yahoo. But its fiscal impact (about 10 billion dollars) was quick to discard the shareholders when the tax authorities examined the case.
Considered there a few years ago, as the nugget of the Web, Yahoo is going through a crisis that seems to endlessly prompting the group to sell its heart business, online activities, DNA Yahoo CEO Marissa Mayer as its. The latest financial results of Q2 presented this month accused a loss of $ 440 million. This figure is explained by the depreciation of Tumblr bought $ 1.1 billion in 2013 and that no longer would that $ 300 million
This sale is an admission of failure for the former prodigal Silicon Valley, debauched at Google in summer 2012 after 13 years of loyal service to rectify the former pioneer internets.
If at first, the effect Mayer seemed to be felt, the state of grace was short-lived. With disappointing financial results and shareholders increasingly looking forward to get their return on investment, Marissa Mayer quickly found itself in the spotlight despite several attempts and redemption. To calm investors, the first of which Starboard Value (activist fund which holds 1.7% of the group), Mayer promised an extensive restructuring plan. Translation, 15% of employees were laid off and the less profitable services were closed (Yahoo Screen, series originals ).
In March, when the sale was on track, Marissa Mayer still demanded 3 years to implement its turnaround plan. It was only in April that the hatchet was buried with SV who joined the board of directors of the group. The question is what will happen with Verizon. The first rumors (Bloomberg) placed the current boss of AOL, Tim Armstrong, in command of the division combining the two entities. According to Le Monde Mayer should leave office weighted with a golden parachute of more than $ 50 million. A new social plan is however not excluded.
A sad fate while in 2008, Microsoft even offered to buy Yahoo for $ 47 billion. A few years later and face the disappointment of the group, Steve Ballmer could not rejoice at this failure.
As said Lowell McAdam, CEO Verizon, in a statement, Yahoo will join the same division AOL to create “ an international group of leading media and help accelerate our revenue in the online advertising ‘, the Grail of high-tech enterprises.
With this operation, Verizon major changes. With 700 million users provided by AOL, Verizon now spends about 2 billion users worldwide. 2 billion users and as many data collected and resold to come to power a business model based on advertising. Thus, Verizon will become the third player in online advertising made in the USA with an estimated market share of 5.2% (firm eMarketer), still far behind Google (38.7%) and Facebook (15%).
the most suspicious see a dim view of this redemption by Yahoo and Verizon will recall the scandal PRISM / NSA began with the revelations of collaboration too active Verizon with the powerful national security agency. The firm had thus provided the phone records of all subscribers.
Then as now, the same argument, the fight against terrorism.
The last turnaround could come from the foundation Mozilla. In an addendum to his contract with Yahoo in 2014, Mozilla has the opportunity to leave with a check for a billion dollars if the Yahoo buyer did not suit him. I bet that Verizon has assured his back …
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