Since its release last week in three countries (US, Australia, New Zealand), the game Pokemon Go smartphone has triggered a social phenomenon.
Although Nintendo has not developed this entertainment (the studio Nantics associated with company Pokemon Company affiliated to the Japanese group), Pokemon Go caused a run on Nintendo shares on the Stock Exchange Tokyo. Wednesday at the close the stock had gained more than 50% in a week.
Yet Pokemon GB is not even available in the archipelago, officially at least, for more or less tedious manipulations allow to download on a foreign platform, as is the cases from France or any other country that is not yet served.
“ The recent rebound of the action Nintendo seems excessive if it is based solely on the hopes of Pokemon Go from profits. The game, however, can have implications for subsequent titles and the mobile games industry as a whole , “said in a note to Junko Yamamura analyst of Nomura Securities.
The direct gains hard cash for Nintendo are indeed not so important, because the group is not directly involved.
“ Investors, however, hope that Pokemon Go will open a new chapter in the future growth of Nintendo ,” said Takashi Oba of Okasan Securities broker in Tokyo.
In March, the creator of Super Mario and Donkey Kong based in Kyoto (west) launched its first mobile game “ Miitomo “, a kind of playful social network in partnership with the content aggregator for smartphones DeNA.
Four other applications are planned by March 2017.
“ The markets think like Pokemon Go is a great success, games for smartphones designed directly by Nintendo will also acclaimed , “said Eiji Maeda, SMBC Nikko Securities analyst.
– A small steps –
Nintendo has changed its strategy forceps 100% shortly before the sudden death of console her boss Satoru Iwata last July. Rétif to mobile games for years, he ended up getting to the evidence and declare himself “ Times have changed “, while the glory years of Nintendo, until around 2008, with ups and downs seem bygone.
Nintendo sales fell for no longer represent a quarter of those registered the best years, when the group pranced topped charts and games consoles with its Wii lounge and DS series poached.
bygone period since thousands and thousands of gaming applications for smartphones, much cheaper or even free, managed to capture the attention of many fans of the game that casual players.
However, the question for Nintendo to offer mobile games identical to those developed on console, continues to insist the house more than a century that believes that the capabilities of machines dedicated to games remain higher than those of smartphones, although amateurs make little difference.
The current success of Pokemon Go can in turn be explained by the convergence of several factors. Pikachu and the cohort of characters that accompany born 20 years ago. Those who grew up with the “ Pocket Monsters ” find the nostalgically on smartphones. Additionally, the process used (augmented reality and the use of real space) makes the game a kind of social network between two worlds, causing seemingly incongruous encounters fun.
No comments:
Post a Comment