The old glory of the global Web, Yahoo is the US fell into Verizon’s purse for a pittance: just under $ 5 billion. A straw will be remembered when the late 90s, the group was valued around $ 100 billion. A long series of missteps and strategic errors largely explain this descent into hell.
Verizon on the contrary it is a good operation. After taking AOL, the telephone company thus adds the portal: an operation that meets several objectives. The idea is to combine these assets with those of AOL and power its 4G packages of exclusive content and premium or to differentiate themselves from competitors.
For Yahoo offers different high traffic content (about 1 billion visitors per month). “I do not expect that Verizon abandons Yahoo !, mark they will probably keep the Yahoo! name on many of his great media sites,” said Shar VanBoskirk Forrester analyst, quoted by AFP.
But it is especially advertising that is at the heart of redemption. In addition to the search engine, webmail and content, Verizon has offered the advertising for Yahoo. Let us not forget that the number one mobile in the United States has offered first for AOL’s advertising technologies. Verizon intends to become an industry heavyweights face a Google overkill and a growing Facebook.
“Yahoo! The acquisition will position Verizon as a true mobile media company and boost revenues advertising online, “summarizes Lowell McAdam, CEO of Verizon. But there will be some work: Google and Facebook account for half of the market against only 5% for Yahoo-AOL Verizon.
The synergy content / mobile subscribers / targeted advertising could boost Verizon’s market share if it manages to draw the very substance of Yahoo assets, Marissa Mayer failed to make 4 years …
read – Verizon buys Yahoo: the last episode of a failed strategy
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