Samsung gets stuck between the rise of Chinese manufacturers and Apple. Its revival through the commercial success of Galaxy S6.
Having become the world leader in smartphones in fall 2011, Samsung has since faced tough times with market shares does not cease to s erode. Korean brand would also about to be overtaken by Apple.
After proposing a Galaxy S5 “unworthy” of its kind, Samsung finds indeed stuck between Apple recorded a big success Trade with its iPhone 6, and Chinese manufacturers placing increasing pressure.
The salvation for Samsung Galaxy S6 is called.
In this new model, South Korean manufacturer did not hesitate to break with his habits, for example by replacing the plastic with glass and aluminum, but also in daring contrast with the Galaxy Edge S6 which sports a curved screen on the sides .
Samsung hopes that this strategy will win is do not hesitate to say: “On the basis of market returns and consumers [...] we believe that the S6 will record sales record for a Galaxy “walked Lee Sang-Chul, number two in the mobile division.
The answer to Samsung hopes begin to be known on Friday as it is since April 10 that the Galaxy S6 marketed in over twenty countries, including the United States, France or Canada.
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