Wednesday, October 5, 2016

Smartphones Pixel : Google is playing the card of top of the range – ZDNet France

once Again, the rumors were right about the new smartphone from Google announced this on Tuesday night during a dedicated event. Indeed, the range of Pixel replaces the family Nexus, a range that highlights Google.

Even if it is HTC, which manufactures both smartphones, its name is nowhere to be found : the giant of Mountain View intends to show that he is manoeuvring, and the two terminals are struck by its logo.

And as expected, Google has shifted gear : if the Nexus were rather the middle of the market and aimed at the developer community (a niche market), the Pixel position themselves clearly in the top of the range with the firm intention to shake (a little) Apple or Samsung with a tropism general public.

The Pixel and Pixel XL therefore do not need to be ashamed of competition in the area. The two smartphones have a classic design but the materials are noble (glass and metal). They are powered by the Snapdragon 821 supported by 4 Gb of ram. The storage is 32 or 128 Gb. The two terminals are distinguished by their size AMOLED screen : 5 and 5.5 inches, and the capacity of the battery : 2770 and 3450 mAh battery. All under Android 7.0 aka Nougat of course.

As the competition, the photo sensors have especially been treated : one at the rear had risen to 12.3 megapixel (f/2.0, 1.55 µm) with optical image stabilization. Google asserts that it is the best cameraphone of the moment. Has check of course.

software Side, the Pixels are boarded on a Google Assistant which is the successor to Google Now. The group assists its voice assistant is more relevant than the previous generations. Note : unlimited access to the cloud Google Photos to store its content. Finally, the two smartphones are designed to blend perfectly in the new helmet of VR also presented this Tuesday, the Daydream Ready.

It has been said, it is the premium segment that is covered and the rates used to illustrate this ambition : from 649 dollars for the model 5-inch, and 749 $ for the XL version (849 dollars for the model 128 Gb). For the moment, we do not know if they will be distributed in France, Google has announced the opening of pre-orders only in the United States, Australia, Canada, Germany, United Kingdom and India.

For Ian Fogg, a principal at analyst IHS, “Google offers innovations that are not available among the competition. Above all, it means clearly to take the leadership of the Android ecosystem as a brand of smartphone, and this is the best time to assert itself as a brand of Android as such.”.

Still, the historical partners of Android, this offensive may be moderately perceived. What push them to choose alternative paths, such as Tizen at Samsung ?

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