This is the birthday of a new era in the digital world : the iPhone has ten years. On 9 January 2007, Steve Jobs lifted the veil on the mobile terminal who was already a head turning before its release in a keynote organized in the framework of the MacWorld Expo in San Francisco.
The iPhone was a new challenge for Apple, which had the ambition to shake up the mobile phone market. ITespresso.fr had already followed the event at the time.
The first mobile phone “revolutionary” for Apple according to CEO co-founder has a touch screen of 3.5 inches.
It includes a 2 megapixel camera and has a storage capacity of between four and eight gigabytes of flash memory.
With the in-vehicle connectivity on the first model iPhone, we can measure the road travelled : GSM, Edge, Wi-Fi (802.11 b/g) and Bluetooth. At the time, an exclusive distribution agreement had been signed in the States with Cingular (mobile operator, a subsidiary of AT&T).
The bunch of mobile multimedia services is basic : Web browsing (with a mobile version of Safari), email, and mobile search, mapping with Google Maps. The App Store, the marketplace for applications, will not happen in 2008.
” For the record, the prototype uses whilst on stage the boss of Apple is not yet quite mature and is even a victim of bugs. The demonstration is no less stunning, ” said The Parisian, in his article to celebrate the anniversary.
Fusion between the concepts of the iPad and the iPhone
In his outstanding biography on Steve Jobs, Walter Isaacson discusses the genesis of the iPhone with first reflections on a project of mobile phone which come from 2005.
After you have launched the digital music player iPod (representing 45% of the turnover of the “apple” in 2005), Apple realizes that it is necessary to go above and beyond to keep one hand on the digital music and integrate it into a multi-product function as a mobile phone.
” The only device that can prick our place, it is the mobile phone “, predicted Steve Jobs. After a first attempt of integration of an iPod in a model Motorola (ROKR), Apple’s CEO bangs the fist. “I have enough to deal with companies with stupid, such as Motorola (…) to Manufacture the us. “
After the design of the iPod, Tony Fadell is called to the rescue for this new project. While at the time, Apple was already working on another product : a tablet computer. The projects have been merged together : “in other words, the concept of the iPad was imagined before the birth of the iPhone and started influencing its development. “
The concept of multi-touch has fascinated Steve Jobs, who swept the idea quickly to a physical screen way BlackBerry on the future iPhone. Place the touch.
Jonathan Ive, the designer of reference at Apple, is put to work to shape the ” smartphone toy “.
But we must also mention the contribution of the team of French researcher Jean-Marie Hullot, a friend of Steve Jobs who has worked for Apple in the development of services of mobile telephony in the period 2001 – 2006, according to The Express.
Ballmer : the iPhone is too expensive, it won’t work
The marketing of the first iPhone will start in June 2007 in the United States. It will have to wait for the month of November for France with a first exclusive agreement signed with Orange.
During an interview on CNBC, Steve Ballmer, boss of Microsoft, crucify the iPhone. “This is the phone world’s most expensive [$ 500 at the time,ed]. And it won’t appeal to people…It has no keyboard. “
Nokia, Microsoft, and other competitors bite the finger : at the end of 2010, Apple has sold 90 million iphones, and takes half of the revenue of the mobile telephony in the world.
Since then, 15 models of iPhone are released in ten years…waiting for the next wave of generation iPhone 8. On march 9, 2015, Apple announced to have sold over 700 million iphones since the launch in 2007, recalls Wikipedia.
The success story continues. In the fourth quarter of its fiscal year 2016 (ending at the end of September 2016), Apple claims 45,513 million units passed (down 5%), which generates a turnover of $ 28.1 billion (almost 60% of the CA global”).
According to Gartner, the firm of Cupertino has a market share of 11.5% in the segment smartphone at the end of the third quarter of 2016, behind Samsung (19.2%) of the
YouTube Video of the keynote of Steve Jobs in connection with the launch of the iPhone (January 9, 2007) :
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