The fiftieth edition of the largest world trade fair for consumer electronics opens this Thursday in Nevada.
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In the huge parc des expositions in Las Vegas, Wednesday, January 4, time is of the essence. In all corners of the handlers are still in the process of preparing the stands and the public to learn the next day to the fiftieth edition of the ces (Consumer Electronic Show), the largest international rendez-vous of consumer electronics. Not less than 3 800 exhibitors came to present their products to 165 000 visitors expected.
It is far from the configuration of the first edition of the show, in the summer of 1967, which was attended by barely more than a hundred exhibitors. At the time, the flagship products are transistors and tvs in black and white. Over the years, the THESE is revealed as the place where were unveiled the technologies of the future, from the vcr in 1970 to the DVD in 1996, to the point of convincing the greatest number of come and try his luck.
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” It is a kind of a contest of the biggest delegation of start-up of the year. Among the thousands of gadgets and new products on display, it’s a safe bet that almost 99 % will fail. And yet, companies would be wrong not to identify the future trends which will have a strong impact on their business in the years to come, ” prevents Thomas Husson, Forrester.
This is hardly a surprise to see entrusted to the animation of the first conference (it says “keynote” in Las Vegas) to Jen-Hsun Huang, the boss of Nvidia. The company, whose processors have been long-standing devotees of video game, is now at the forefront of the revolution of artificial intelligence : voice control of a device, recognition physics of a pedestrian by a car or of the inhabitant of a home by a surveillance camera… The uses offered by the artificial intelligence will carve out the lion’s share of the announcements made at ces.
This trend is particularly illustrated on Wednesday by the models of fridge presented in turn by LG and Samsung. As a central element of family life, the fridge becomes a person to whom one addresses for shopping, with the integration of the system Alexa Amazon – at LG –, or to listen to a piece of music, for example at Samsung.
connected Home
Those ads are also part of the ongoing development of the Internet of things and the connected home. The trend continues in 2017. LG introduced his new assistant to control by the voice of his vacuum cleaner, or to change the temperature of the air conditioning, if the system does not advance itself to your need.
Several French start-ups also occupy this niche : Sen.and its connected sensors have been rewarded with a ces Innovation Award 2017 ; Netatmo has developed a partnership with Legrand to interact with the jacks and switches of the house ; and MyFox, now under the banner Somfy, provides a new surveillance camera connected.
The connectivity, it is also what makes the cars the stars of THESE. Even before the opening of the show, the constructor californian Faraday Future unveiled on Tuesday, its first production vehicle, the FF91, competitor announced for the Tesla. Sign of the times, the classic car shows in Denver, Paris or Geneva no longer have a monopoly of this kind of ads. Because, there too, the sector is closely linked to the progress of artificial intelligence, electronic components and connectivity. And besides, it is a place of choice that is given to the car in the living room, in a space next to the Central Hall, where one crosses manufacturers (Ford, Toyota, Honda…), but also all of its sub-contractors which will allow for the emergence of the autonomous car, like Nvidia or Qualcomm, not to mention Intel, whose stand is located not far away.
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Even BlackBerry eye on the market : it has unveiled an operating system that guarantees more security in the face of the threat of piracy in the joint management of the dashboard and of the systems of” infotainment “.
despite advances In technology, televisions remain one of the fixtures of THESE, with a shared conviction by all the actors : the screens are always called to grow. The battle is played on the quality of the image, the design and the content offering. Sony has introduced a new OLED screen, but on this segment, it is LG that has marked the spirits with his model W, which displays less than 3 millimeters thick. Samsung prefers the QLED ” most powerful on the big screen “, a curved screen, a connection system is reduced to the extreme and proposals of programs custom, regardless of the source of the content. Chinese TCL is also the time to recall its ambitions with new models : to become the number three on the us market by the end of the decade.
Dependencies for smartphones
Even if THESE like to appear as the market Wow ! – as the exclamation of admiration that he engendered, it is still worth distinguishing in this wealth of ads, a real new technological shift. Werner Goertz, Gartner, agrees : ” no One has seen anything revolutionary in the last year, and is expected to be the same this year. “ This, added to an economic and political climate unfavourable, weighs in on the predictions in the sector of consumer electronics, which is expected to decline in value (– 2 % to 929 billion) in 2017, for the fourth consecutive year, according to estimates published Tuesday by the american association of the sector (CTA) and the research firm GfK.
The sector’s revenues remain highly dependent on smartphones, which continue to be ” the centre of the technology universe for the general public. The actors of the telephone are not absent in the bays of THESE, since Huawei, the number three in the world, came to announce to Las Vegas the next arrival on the american market two of its models : the Matt 9, and the Honor 6X.
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