Apple will announce new iPad next week – Le Figaro

A month after the release of the iPhone 6, Apple invited the press to a new conference will be an opportunity to present a new generation iPad Air as well as news about the Mac.

Apple turns in battle before Christmas. A month after the release of the iPhone 6, The American group has sent out invitations Wednesday for a press conference to be held at its headquarters in Cupertino Thursday, October 16. “It’s been far too long.” (“It’s been way too long.”), We read the word sent to reporters.

This conference will be an opportunity for Apple to unveil new iPad Air , according to many sources, as it does at this time for two years. Photos already circulating on the Internet. The touch pad has been refined, and will return from 7.5 to 7 mm thick; it will be barely thicker than an iPhone 6 (6.9 mm). It will also include the Touch ID fingerprint sensor fingerprint. Conversely, it will carry over silent button, which could also be used to block the change in orientation of the screen.

The Air ipad 2 and Fingerprint Sensor Touch ID

<. / figcaption>

Apple could also use this press conference to announce a change in its smaller tablet, the iPad mini. It is found in competition with a large number of Android tablets, such as Google Nexus 7, but also by phablettes these large smartphones like the Samsung Galaxy Note and the new iPhone 6 Plus.

Apple has sold over 225 million iPad in four years. If it is the first manufacturer in the world, its market share has significantly folded since the launch of its first tablet in 2010 its sales were down nearly 10% in the second quarter, down from 14.6 in 13.3 million units, for a turnover of $ 5.9 billion.

Apple now sells about a quarter of tablets in the world, according to the latest IDC figures, against third last year. The market shares are less recovered it loses its direct rivals, such as Samsung, Lenovo, Asus and Acer, that the mass of other brands that sell affordable models and Android.

tablet market is more akin to that of personal computers as smartphones, with a renewal cycle longer. If growth is lower there are two or three years, the Gartner still expects that tablet sales will exceed PC starting next year, with around 320 million sales in one year. Half of the iPad are still sold to new buyers of tablets.

Apple should also use its conference to announce the release of OS X Yosemite, the new operating system for its computers presented in June the developers conference WWDC. This could also be the occasion to announce a refresh of its range of computers.