This is just a (bad) surprise. The South Korean electronics giant Samsung has launched a new warning on its results: operating profit fall by 60% in the third quarter, about 3 billion euros, well below analysts’ expectations, mainly made the “ decline in mobile business due to more intense competition in smartphones ,” he warned in a financial statement. This is the fourth consecutive quarter of decline. Samsung Electronics, which generates 70% of its profits in mobile phones, may decline by its results throughout 2014, for the first time since 2011′s revenues plummeted by 20 % in the quarter, suggesting that the group has undergone significant unsold, including its Galaxy S5.
Already in the second quarter, the South Korean company had seen its market share fall by 7 points to 25.2%, according to IDC. Samsung had slightly anticipate the release of its Galaxy Note 4 model last month to defend its position in the smartphone market to the big screen release of the iPhone 6 and iPhone 6 More Apple on September 19. The Korean group said its operating margin in this business declined due to increased marketing efforts, promotions “ aggressive ” and an average selling price in decline – in fact for more than a year: he been less than high-end appliances and the price of older models should be scaled back
But Samsung, which remains the undisputed global leader in smartphones and champion. Android, promises a program of output devices with “ new materials and innovative design ” and a series of “ smartphones entry and midrange competitive positioning both on the hardware specifications and prices. “The South Korean giant is at the vortex on one side by Apple in the high end and the other in the entry level, by Chinese manufacturers such as Lenovo (which just bought Motorola to Google), Huawei and Xiaomi sapling, all devices that sell Android.
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