+ VIDEOS HTC Desire Eye wants to differentiate itself with its 13 megapixel camera on the back and front making it one of the most successful ” selfie phone “market
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Very far known for its high-end devices, HTC has invested little in the mid-range models. This is again the case today with the HTC Desire and the Re Eye camera. Products Two “general public” that aim to increase its sales volume by targeting a broader customer base than before.
In smartphones, competition duo infernal Samsung / Apple became too much to hope to compete in the luxury goods. So you have to diversify. Since the beginning of the year, Taiwan has developed no fewer than five terminals whose prices are between 150 and 350 euros. “We have no inclination to go lower in range because we want to be sure to have a high-end approach regardless of the segment addressed,” says Francis Hernandez, director of HTC France.
Upscale This is the whole challenge of brand whose sleek design smartphones are among the highest performing market: it now wants to make products more “mainstream”, but quality. HTC no hesitation to take the codes of its high-end smartphones in its middle ranges. Thus, the HTC Desire Eye for example, has two speakers, the luxurious One M8.
But it is above all through his camera he intends to make a difference with its competitors. Including his photo double 13 megapixels in the back and above the sensor, which is new, in the front. Among major manufacturers, it is the only one as good on selfies (self-portraits) now very fashionable.
Available in France during November at a price of 499 euros, it includes all sorts of features. It can be used to superimpose his face on pictures of places where it was not, or to film him to comment on a video that was recorded a few minutes, all on the same screen divided by two.
A camera for every day
Regarding the RE camera is the same approach. HTC is a large target: this is the camera for all, all, very playful, waterproof, but qualitative as it shoots in HD (high definition) full. To stand out, HTC put on a “lifestyle” positioning: it is the camera that every day is used, while competitors are generally more oriented sport.
It connects to Android smartphones via an application to transfer photos and videos smartphone, but more importantly, it can also be downloaded on iOS (iPhone). A first for the group so far only Android partner. The camera also allows you to stream live on YouTube videos. Sold in France at a price of 229 euros by the end of the year, it is slightly more expensive than the newest entry level of 124.99 euros GoPro model. Remain to be convinced.
This is the whole challenge of brand whose sleek design smartphones are among the highest performing market: it now wants to make products more “mainstream”, but quality. HTC no hesitation to take the codes of its high-end smartphones in its middle ranges. Thus, the HTC Desire Eye for example, has two speakers, the luxurious One M8.
But it is above all through his camera he intends to make a difference with its competitors. Including his photo double 13 megapixels in the back and above the sensor, which is new, in the front. Among major manufacturers, it is the only one as good on selfies (self-portraits) now very fashionable.
Available in France during November at a price of 499 euros, it includes all sorts of features. It can be used to superimpose his face on pictures of places where it was not, or to film him to comment on a video that was recorded a few minutes, all on the same screen divided by two.
A camera for every day
Regarding the RE camera is the same approach. HTC is a large target: this is the camera for all, all, very playful, waterproof, but qualitative as it shoots in HD (high definition) full. To stand out, HTC put on a “lifestyle” positioning: it is the camera that every day is used, while competitors are generally more oriented sport.
It connects to Android smartphones via an application to transfer photos and videos smartphone, but more importantly, it can also be downloaded on iOS (iPhone). A first for the group so far only Android partner. The camera also allows you to stream live on YouTube videos. Sold in France at a price of 229 euros by the end of the year, it is slightly more expensive than the newest entry level of 124.99 euros GoPro model. Remain to be convinced.
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