Big Data: marketing and CIOs disagree – Newspaper on the Net

This is one of the main lessons drawn from a barometer IDC sponsored by EMC, on the field of Big Data in France.

Deployments for Big Data gaining momentum in France. According to a survey published for the second consecutive year by IDC (and sponsored by EMC), 43% of French IT organizations are involved in the deployment of infrastructure for processing mass data in 2014 they were only 7% in 2012 “So in 2012, companies were primarily interested in the analysis and storage of large data sets, in 2014 they focus on data retrieval and processing speed,” said IDC.

Differing priorities among CIOs and marketing

However, these projects do not go really smoothly, according to the barometer. It seems indeed that, as often, project priorities are not the same in terms of CIOs and marketing departments. 63% of marketing directors evoke the real-time processing as a strong need (particularly to strengthen innovation and improve productivity gains), against 33% of CIOs. The tone is set.

In addition, “marketers are 80% to position itself as the first stakeholder of a Big Data initiative”, to CIOs. And, “for ‘most one-third of marketing managers, Big Data projects can be undertaken without the intervention of the IT department,” says IDC said its study was conducted among 200 principals midsize in France (including 100 IT departments, marketing departments and 100.)

Graphic IDC published under the barometer Big Data Index, conducted for EMC France account. © IDC